Core Insights - The company has achieved significant growth in non-oil business, with a non-oil gross profit completion rate of 113% in July, ranking first in the province [1][2] Group 1: Service Upgrade and Store Sales Improvement - The company focuses on enhancing service capabilities and improving store sales, implementing a marketing strategy based on "four key sales activities" [1] - A themed marketing campaign in July ranked among the top in the province, with over 70% employee participation in related competitions, leading to numerous awards [1] - The company has expanded its automotive after-market services by opening 7 new convenience car maintenance stores in July, introducing various services and products that received positive feedback from customers and employees [1] Group 2: Direct Sales and Market Expansion - The company is leveraging its oil product customer base to enhance non-oil business growth, establishing a long-term mechanism for oil-to-non-oil conversion [2] - A policy offering the best discounts for full product line consumption was introduced for key diesel customers, which helps in developing large-scale customer relationships [2] Group 3: Online Ecosystem and Digital Empowerment - The company has strengthened its online business strategy by creating a digital marketing matrix that includes group buying, home delivery, and live streaming [2] - In July, the company released 14 short videos on platforms like WeChat and Douyin, achieving over 3.45 million views and 400,000 shares for one video, setting a new record for engagement [2]

Group 1 - The company faced challenges due to a hidden location and strong competition, leading to a decline in customer visits [2] - The solution involved leveraging video platforms for online traffic, capitalizing on the high daily active users [3][4] - The company successfully converted online traffic into sales through promotional strategies, resulting in a 23% increase in gasoline sales and 5,800 orders in 11 days [5] Group 2 - The company identified the need for quality and affordable promotional products to address customer complaints about pricing [7][8] - A successful procurement strategy was implemented by sourcing products from Yiwu, leading to a 38% increase in recharge transactions [11][12] - The introduction of new products resulted in the sale of 13,000 items and a reduction in marketing expenses by approximately 80,000 yuan [12] Group 3 - The company recognized the shift towards electric vehicles and the need to adapt by developing a car maintenance service [13] - A cost-effective car cleaning service was launched, attracting over 500 new customers and generating additional revenue [14] - The company emphasized the importance of service quality and customer engagement in its transformation strategy [15]