锚定服务升级，店销提质筑牢基本盘。济南公司始终坚守"店销四件事"营销根基，以"三个会说话"现场 能力建设为抓手，持续激活门店销售潜力。7月第二阶段饮水节主题营销业绩稳居全省前列；同步开展 的主题竞赛活动覆盖超70%员工，锻造全员开口营销能力，其中9个竞赛视频、特色堆头及手绘海报作 品全部获奖，获奖数量与奖励金额均列全省第一。 在服务能力升级上，公司聚焦汽车后市场发力，7月新增7座便利养车店投入运营，落地车内消杀、车辆 精洗等十余项服务，商品力建设同步提速，新增汽车收纳箱、户外折叠车等特色商品赢得客户与员工双 重认可；创新搭建商品会员与养车会员双权益体系，锁定客户长周期消费。 布局线上生态，数字赋能拓展新边界。济南公司强化线上业务顶层设计，构建"团购+到家+直播"的数 字营销矩阵。团购业务通过大市场选货、产地直采稳定核心客群；到家业务通过政策前置宣贯与业绩动 态跟踪，持续提升服务贡献度。线上传播矩阵成效显著，公司着力培养专业短视频与直播团队，7月份 在微信视频号、抖音号发布汽车生活、节气营销等主题短视频14条。其中"夏季车内降温技巧"短视频浏 览量突破345万次，转发量超40万次，创下单条传播新纪录。短视频制作 ...

Group 1 - The company faced challenges due to a hidden location and strong competition, leading to a decline in customer visits [2] - The solution involved leveraging video platforms for online traffic, capitalizing on the high daily active users [3][4] - The company successfully converted online traffic into sales through promotional strategies, resulting in a 23% increase in gasoline sales and 5,800 orders in 11 days [5] Group 2 - The company identified the need for quality and affordable promotional products to address customer complaints about pricing [7][8] - A successful procurement strategy was implemented by sourcing products from Yiwu, leading to a 38% increase in recharge transactions [11][12] - The introduction of new products resulted in the sale of 13,000 items and a reduction in marketing expenses by approximately 80,000 yuan [12] Group 3 - The company recognized the shift towards electric vehicles and the need to adapt by developing a car maintenance service [13] - A cost-effective car cleaning service was launched, attracting over 500 new customers and generating additional revenue [14] - The company emphasized the importance of service quality and customer engagement in its transformation strategy [15]