车载光影产品及解决方案

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极米科技车载投影业务快速发展 “四大优势”构筑竞争壁垒
Zheng Quan Ri Bao· 2025-04-28 11:39
Core Viewpoint - The article highlights the significant advancements and strategic focus of XGIMI Technology in the automotive projection market, emphasizing its competitive advantages and growth potential in this emerging sector [2][3][5]. Group 1: Company Overview - XGIMI Technology has established itself as a leading player in the global projection equipment industry, maintaining the top position in China's projector market for seven consecutive years and achieving the highest shipment volume in the global home projection market for two years [3][5]. - The company launched its automotive division in 2024, focusing on in-car projection and smart lighting solutions, and has secured eight contracts with well-known automotive industry players [3][4]. Group 2: Competitive Advantages - XGIMI's four key advantages in the automotive sector include market perception capability, hardware expertise, software innovation, and a complete closed-loop production capacity [3][4]. - The company is the only domestic firm capable of delivering a full range of optical solutions from lenses to complete systems, which provides a significant edge in the industry [4]. Group 3: Market Potential - The automotive projection market is expected to grow significantly, driven by the trends of electrification and intelligence in the automotive industry, with projections indicating it could become the largest independent segment for projection optical products [5][6]. - The market for automotive HUDs, smart lights, and in-car projection is projected to reach substantial sizes by 2025, with estimates of 192 billion yuan, 108 billion yuan, and 240 billion yuan respectively [6]. - The automotive projection market is anticipated to evolve into a core interactive terminal for smart cockpits, with potential market size exceeding 100 billion yuan in the coming years [5][6][7].