Core Insights - In 2026, Hainan Free Trade Port experienced its first Spring Festival travel rush post-closure, with passenger and vehicle flow across the Qiongzhou Strait significantly increasing, achieving a record high of 338 ferry trips in a single day on February 3, surpassing the previous peak of 337 trips [1] - Hainan Strait Shipping Co., Ltd. (referred to as "Strait Co.") is leveraging "digital empowerment" as a core strategy to address challenges in ferry transportation and enhance service quality during the peak travel period [1] Group 1 - Strait Co. has developed a new customized ferry production management system to integrate the operation control of intelligent equipment across various ports, ensuring efficient port operations during the Spring Festival [3] - The company has initiated comprehensive digital support measures, including inspections and optimizations of equipment and systems, to ensure smooth transportation across the Qiongzhou Strait during the travel rush [3] Group 2 - The company focuses on customer experience by optimizing the reservation system, introducing round-trip tickets and standby ticket purchasing features, and implementing an AI customer service system for efficient ticket management and port processes [5] - Strait Co. is committed to enhancing its digital and intelligent capabilities, positioning itself as a leading enterprise in Qiongzhou Strait ferry transportation, and contributing to the development of Hainan Free Trade Port [5]