Core Insights - YUKAI Engineering aims to create robots that evoke emotional resonance rather than perfect realism, as demonstrated by their product Mirumi, which is designed to be cute and engaging [2][3][30] - The company has successfully developed consumer-friendly robots, such as BOCCO and Qoobo, which have gained popularity for their unique designs and functionalities [14][18][19] Company Background - YUKAI Engineering was founded by Shunsuke Aoki in 2007, who previously co-founded teamLab and has a background in AI from the University of Tokyo [6][9] - The company was inspired by the open-source culture in robotics, which allowed smaller firms to innovate in a field previously dominated by large corporations [8][9] Product Development - The first commercial product, BOCCO, was designed to be a communication robot that fits well in home environments, priced around 30,000 yen (approximately 1,538 RMB) [17] - The company utilized crowdfunding on Kickstarter to raise $20,000 (approximately 146,000 RMB) for BOCCO, indicating strong initial consumer interest [15] - Qoobo, a tail-wagging cushion robot, exceeded sales expectations with over 50,000 units sold, appealing particularly to young women [18] Market Strategy - YUKAI Engineering focuses on user experience, ensuring that their robots are not perceived as mere toys but as valuable household items [13][19] - The company generates about 75% of its revenue from B2B projects, indicating a diversified business model beyond consumer products [30] Future Prospects - YUKAI Engineering is exploring collaborations with fashion brands and plans to unveil new products, such as Mirumi, at events like the Paris launch in summer [30][31] - The company believes it is on the verge of tapping into the global home robot market, drawing parallels to the historical impact of products like the Nintendo Family Computer and Apple II [31]