Core Insights - Bawang Chaji (NASDAQ: CHA) reported strong financial performance in its first quarterly earnings post-IPO, with total net revenue of 3.39 billion yuan, a year-on-year increase of 35.4%, and a net profit of 677 million yuan, up 13.8% [1][2][5] Financial Performance - The company's total GMV (Gross Merchandise Volume) reached 8.23 billion yuan, reflecting a year-on-year growth of 38% [2] - The net profit margin for the first quarter was 20%, consistent with the previous year's margin of 20.3%, indicating a strong position relative to industry averages [2][5] Store Expansion - As of the end of the first quarter, Bawang Chaji had a total of 6,681 stores globally, with an increase of 241 stores in the quarter and a year-on-year increase of 2,598 stores [4] - The majority of stores (6,512) are located in China, with 169 stores overseas [4][6] User Growth - The company added approximately 15 million new members in the first quarter, bringing the total registered members to 192.4 million, a year-on-year increase of 109.6% [4] - The number of active users for the quarter was reported at 44.9 million [4] Strategic Transition - Bawang Chaji is transitioning from a rapid penetration growth strategy to a same-store sales growth strategy, focusing on new product development and enhancing customer experience [5][9] - The company emphasizes three strategic pillars: global expansion, differentiated product innovation, and a healthy user ecosystem [5][9] Global Expansion - The overseas GMV for the first quarter reached 178 million yuan, marking an 85.3% year-on-year increase, with 13 new overseas stores opened [5][6] - The company has established a presence in Malaysia, Singapore, and Thailand, with plans for further expansion in Indonesia [6] Product Innovation - Bawang Chaji launched the "Light Cause" product series in March 2025, catering to consumer preferences and enhancing product differentiation [6][7] - The company is actively engaging with consumers through initiatives like the "Listening to Consumer" project and seasonal product offerings [9]