Core Insights - The article highlights the 25-year journey of the company, Beiliqingsong, which has evolved from creating the first eye massager to becoming a leader in the smart portable massager industry, emphasizing the integration of traditional Chinese medicine and modern technology [2][3] Business Focus - The company has maintained a strong focus on the smart portable massager sector, continuously innovating in core technologies such as drive control, sensor interaction, and the Internet of Things, with over 1,000 patents, including nearly 200 invention patents [3] - The company underwent a pivotal transformation by narrowing its product line to portable massagers, which led to increased sales [3] - Beiliqingsong adopts a differentiation strategy rather than a cost-leadership approach, which has helped it avoid homogenization in a competitive market [3] Channel Strategy - The company has developed a comprehensive service system that includes 33 million global users, 6.6 million platform members, and 2.8 million private domain members, expanding from traditional retail to high-end venues and global networks [4] Iterative Innovation - Product iteration and innovation are central to the company's growth, having pioneered an online and offline dual-channel model as early as 2008 and launched the first smart eye massager in collaboration with Alibaba in 2019 [5][6] - The introduction of the "Relax Moment" model combines sales of technology products with immediate massage services, addressing the evolving needs of consumers [6] Collaborative Growth - The company emphasizes continuous product evolution every one to two years, integrating customer feedback to enhance product performance [7] - The company collaborates with medical experts and institutions to ensure that its products are designed based on traditional Chinese medicine principles, validated through extensive clinical trials [7] - The company aims to influence public health positively and maintain a commitment to health and wellness through its products and services [7]

本报讯 （记者王镜茹）7月4日，深圳市倍轻松科技股份有限公司（以下简称"倍轻松"）举行成立25周 年媒体交流会。公司董事长马学军在受访时表示，通过二十余年技术沉淀，公司已构建起覆盖"预防-检 测-干预-管理"的全周期健康管理体系，实现了从单一按摩器具制造商向健康科技生态服务商的战略升 级。 会上，倍轻松副总经理高铜良重点介绍了公司"轻松一刻"项目。"轻松一刻"是倍轻松为解决传统按摩产 品仅聚焦单一功能，线下体验店多以产品展示为主，难以满足用户对即时性、专业性、体验感复合需求 的健康管理品牌。通过创新升级，"轻松一刻"将线下直营店面从纯销售产品形态转变为销售科技产品 +速效按摩服务的销服一体新模式，并通过智能设备+人工手法+艾灸理疗三位一体的服务体系，深 化"科技×中医"的结合，构建了"科技赋能、专业服务、即时见效"的健康管理解决方案。 高铜良表示，"轻松一刻"目前选址主要集中在机场、地铁口、商场、社区等人流量大的区域，旨在通过 速效按摩服务有效帮助消费者利用碎片化的时间，轻松解决日常养护痛点与需求。2024年，公司直营门 店试点"科技产品+速效按摩服务"全新模式，成效初显。基于此，公司自2025年上半年开始打 ...