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25年专注“健康科技” 马学军:让倍轻松成为你的健康伙伴
Core Insights - The article highlights the 25-year journey of the company, Beiliqingsong, which has evolved from creating the first eye massager to becoming a leader in the smart portable massager industry, emphasizing the integration of traditional Chinese medicine and modern technology [2][3] Business Focus - The company has maintained a strong focus on the smart portable massager sector, continuously innovating in core technologies such as drive control, sensor interaction, and the Internet of Things, with over 1,000 patents, including nearly 200 invention patents [3] - The company underwent a pivotal transformation by narrowing its product line to portable massagers, which led to increased sales [3] - Beiliqingsong adopts a differentiation strategy rather than a cost-leadership approach, which has helped it avoid homogenization in a competitive market [3] Channel Strategy - The company has developed a comprehensive service system that includes 33 million global users, 6.6 million platform members, and 2.8 million private domain members, expanding from traditional retail to high-end venues and global networks [4] Iterative Innovation - Product iteration and innovation are central to the company's growth, having pioneered an online and offline dual-channel model as early as 2008 and launched the first smart eye massager in collaboration with Alibaba in 2019 [5][6] - The introduction of the "Relax Moment" model combines sales of technology products with immediate massage services, addressing the evolving needs of consumers [6] Collaborative Growth - The company emphasizes continuous product evolution every one to two years, integrating customer feedback to enhance product performance [7] - The company collaborates with medical experts and institutions to ensure that its products are designed based on traditional Chinese medicine principles, validated through extensive clinical trials [7] - The company aims to influence public health positively and maintain a commitment to health and wellness through its products and services [7]
倍轻松: 湖南启元律师事务所关于深圳市倍轻松科技股份有限公司2024年年度股东会的法律意见书
Zheng Quan Zhi Xing· 2025-05-20 13:22
湖南启元律师事务所 关于 深圳市倍轻松科技股份有限公司 的 法律意见书 ·湖南启元律师事务所· 湖南省长沙市芙蓉区建湘路 393 号世茂环球金融中心 63 层 电话:(0731)82953777 传真:(0731)82953779 网站:www.qiyuan.com 二〇二五年 五月 致:深圳市倍轻松科技股份有限公司 湖南启元律师事务所(以下简称"本所")接受深圳市倍轻松科技股份有限 公司(以下简称"公司")的委托,指派本所律师出席了公司 2024 年年度股东会 (以下简称"本次股东会"),对本次股东会的召集和召开程序、出席会议人员 及召集人的资格、表决程序和表决结果的合法有效性进行现场律师见证,并发表 法律意见。 本所律师根据《中华人民共和国公司法》(以下简称"《公司法》")、《中 华人民共和国证券法》(以下简称"《证券法》")、《上市公司股东会规则》 等我国现行法律法规、规范性文件以及《深圳市倍轻松科技股份有限公司章程》 (以下简称"《公司章程》")的有关规定出具本法律意见书。 本所声明如下: (一)本所律师根据本法律意见书出具日以前已经发生或者存在的事实,严 格履行了法定职责,遵循了勤勉尽责和诚实信用原 ...
倍轻松(688793):受销售策略调整影响,公司营收业绩同比回落
Changjiang Securities· 2025-05-18 09:41
丨证券研究报告丨 公司研究丨点评报告丨倍轻松(688793.SH) [Table_Title] 受销售策略调整影响,公司营收业绩同比回落 报告要点 [Table_Summary] 2024 年公司实现营业收入 10.85 亿元,同比下滑 14.88%,实现归母净利润 1025 万元,同比 扭亏为盈,实现扣非归母净利润-328 万元,同比减亏 5272 万元;其中,2024Q4 公司实现营 业收入 2.49 亿元,同比下滑 25.38%,实现归母净利润-285 万元,同比减亏 3169 万元,实现 扣非归母净利润-1245 万元,同比减亏 2178 万元。此外,2025Q1 公司实现营业收入 1.97 亿 元,同比下滑 32.83%,实现归母净利润-183 万元,同比下滑 111.74%,实现扣非归母净利润 -231 万元,同比下滑 114.79%。 分析师及联系人 [Table_Author] 陈亮 SAC:S0490517070017 SFC:BUW408 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 倍轻松(688793.SH) cjzqdt11111 [ ...