1月27日，倍轻松(688793.SH)披露2025年度业绩预告，预计实现归属于母公司所有者的净利润为-10,500 万元到-8,400万元。据悉，短期业绩波动主要系其主动进行了战略调整与升级。当前倍轻松正锚定"中 医×科技"核心战略，持续加大研发与模式创新投入，为长期高质量发展夯实基础。 随着春节临近，倍轻松上线"早睡娃娃"IP系列产品。该系列以萌趣治愈的形象迅速占据社交平台热搜， 相关话题曝光量突破1亿次。线下层面，倍轻松同步启动全国巡展，首站落地深圳，掀起打卡热潮，现 场活动直接带动门店销售显著增长，验证了IP化营销的转化潜力。一系列线上线下联动的创新营销举 措，展现了倍轻松在健康个护领域强大的品牌塑造与市场影响力。 在加速品牌年轻化的同时，倍轻松也持续推动线下服务生态的升级。2025年推出的"轻松一刻"健康管理 品牌，创新性融合科技产品体验、人工按摩和传统艾灸理疗，在深圳、广州、成都等核心城市已快速落 地15家门店。据公开业务规划，倍轻松后续将延续"产品+服务"双轮驱动的发展路径，加速布局全国重 点城市，以巩固其在健康消费领域的领先地位。 ...

Core Viewpoint - The company, Beiliang (688793), reported a narrowing loss in Q3 2025, with a focus on increasing R&D investment to enhance product offerings and market position [1][2] Group 1: Financial Performance - In the first three quarters of 2025, the company achieved a revenue of 552 million yuan, with Q3 revenue at 167 million yuan [1] - The net profit attributable to the parent company in Q3 was a loss of 29.51 million yuan, showing improvement compared to Q2 [1] Group 2: R&D Investment - The company increased its R&D investment to 16.67 million yuan in Q3, a quarter-on-quarter growth of 21.05% [1] - R&D investment accounted for 7.92% of revenue in the first three quarters, with Q3's proportion reaching 10%, an increase of 3.23 percentage points year-on-year [1] - The company aims to optimize its product matrix through continuous R&D investment, enhancing product structure and diversity [1] Group 3: Market Strategy and Growth Opportunities - The massage service market in China is projected to exceed 600 billion yuan by 2029, with machine massage services expected to surpass 5 billion yuan, reflecting a compound annual growth rate of approximately 15.9% from 2025 to 2029 [2] - Starting in 2024, the company plans to launch a new business model combining "technology products + quick massage" and will introduce the "Easy Moment" health management brand in 2025 [2] - The new business model aims to generate revenue through self-developed technology products, combining manual techniques and moxibustion therapy to provide quick massage services and product sales [2] - As of October 28, the company has established 15 stores in cities including Shenzhen, Guangzhou, Xi'an, Chongqing, and Chengdu, indicating initial success [2] - The company is focused on leveraging R&D innovation and service expansion to seize opportunities in the health industry for long-term growth [2]