Core Insights - The event "Value Transmission, Trust Promotion, and Opportunity Sharing" was successfully held, showcasing the development achievements and strategic layout of the company Beiqing Song (倍轻松) [1][2] - The company has opened 15 "Relax Moment" stores across China, focusing on cities like Shenzhen, Guangzhou, Xi'an, Chongqing, and Chengdu, with plans for further expansion [1] - Technological innovation is the core driving force for the company's development, with a strong emphasis on integrating traditional Chinese medicine with modern technology [1][2] Company Development - As of October 30, 2025, Beiqing Song has achieved initial operational success with its store network, particularly in airport and community locations [1] - The company has established a robust online operation system covering major e-commerce platforms such as Amazon, Walmart, TikTok, and others, while also employing a dual-track model of direct sales and national agents for offline operations [2] - The company focuses on the design, research, development, production, sales, and service of smart portable massagers, aiming to provide users with convenient personal health care experiences [2] Future Outlook - Beiqing Song plans to enhance brand influence and market competitiveness through continuous expansion of domestic stores, deepening technological innovation, and steady overseas market development [2] - The company aims to lead the industry in technological advancements, particularly in portable massage devices and health data connectivity [1][2]

Core Insights - The event "I am a Shareholder" organized by China Merchants Securities allowed investors to visit the headquarters of Beiqing Song, showcasing the company's commitment to investor relations and market value management [1][2] - Beiqing Song integrates traditional Chinese medicine with modern technology, creating a differentiated barrier in the health technology sector [1] - The company is transitioning from hardware sales to a health technology ecosystem service model, focusing on "technology products + quick-effect massage" [1] Company Overview - Beiqing Song has developed four core technology systems: high bionic system, high power system, traditional Chinese medicine diagnosis system, and health management system [1] - The product line covers multiple body parts and extends to various applications, including moxibustion and massage seats for new energy vehicles [1] Business Strategy - The company is actively pursuing a global expansion strategy, accelerating its global offline layout through various models [1] - The vision is to become a global leader in intelligent health solutions, with the deep integration of "traditional Chinese medicine × technology" as the core path to achieve this goal [2] Investor Engagement - The event provided investors with hands-on experience with products like head and neck massagers, enhancing their understanding of the technology and application scenarios [1] - Investors recognized the potential for intelligent upgrades in the traditional health and wellness industry, reflecting the company's strong technical capabilities in the "traditional Chinese medicine × technology" field [2]

Core Viewpoint - The recent financial report of Beiliang (688793) shows a significant decline in revenue and profit, indicating potential challenges in the company's business model and market performance [1]. Financial Performance - The total revenue for the first half of 2025 was 385 million yuan, a decrease of 36.22% year-on-year [1]. - The net profit attributable to shareholders was -36.11 million yuan, down 238.19% compared to the previous year [1]. - In Q2 2025, the revenue was 188 million yuan, a decline of 39.42% year-on-year, with a net profit of -34.28 million yuan, down 425.76% [1]. - The gross margin was 62.63%, an increase of 1.31% year-on-year, while the net margin was -9.37%, a decrease of 316.49% [1]. - Total expenses (selling, administrative, and financial) amounted to 246 million yuan, accounting for 63.78% of revenue, an increase of 17.82% year-on-year [1]. - Earnings per share were -0.43 yuan, a decrease of 238.71% year-on-year [1]. Accounts Receivable and Debt - Accounts receivable were significant, with the ratio of accounts receivable to net profit reaching 435.34% [1][12]. - Interest-bearing liabilities increased by 16.96% to 218 million yuan [1]. Business Model and Strategy - The company relies heavily on research and marketing for its performance, indicating a need for careful examination of these driving factors [11]. - The "Lightly Relaxed" health management brand aims to integrate smart devices, manual techniques, and traditional therapies to enhance customer experience [14]. - As of August 6, 2025, the company has established 8 "Lightly Relaxed" stores across major cities, with plans for further expansion [15]. New Product Launches - In July 2025, the company launched several new massage devices, including an upgraded version of the "Meridian Gun" and a smart abdominal massager [16]. - These products are designed to promote relaxation and health, aligning with the company's commitment to quality and innovation [17].

Fundraising Overview - The company raised a total of RMB 422.23 million through the issuance of 15.41 million shares at RMB 27.40 per share, with a net amount of RMB 358.91 million after deducting expenses [1][2] - As of July 31, 2025, the company has a surplus of RMB 25.51 million from the "Information Technology Upgrade Project" [1][2] Project Completion and Surplus Fund Usage - The "Information Technology Upgrade Project" was completed in 2024 and has met the expected operational status, with the surplus funds to be retained in a special account for future use [1][3] - The company plans to utilize the surplus funds for a new project focused on building a sensor matrix for interactive intelligence, which aligns with its strategic goals [3][4] New Project Details - The new project, titled "Research on Sensor Matrix for Interactive Intelligence," has a total investment of RMB 30 million and will run from July 2025 to June 2027 [4] - The project aims to develop a multi-modal sensor matrix to enhance data collection and improve user interaction with health products [4][5] Strategic Direction and Market Position - The company aims to transition from a single product manufacturer to a comprehensive health technology service provider, emphasizing a diversified business model [3][4] - The focus on interactive intelligence aligns with market trends towards smart and personalized health solutions, addressing competitive pressures from leading firms [5][6] Technological Development and Collaboration - The company has established partnerships with institutions like the Shenzhen Institute of Advanced Technology and the China Aerospace Shenzhen Institute to enhance its technological capabilities [6][7] - The development of a multi-sensor system is expected to improve product differentiation and market competitiveness [6][7] Regulatory Compliance and Governance - The usage plan for the surplus funds has been approved by the company's board and supervisory committee, adhering to relevant regulations and ensuring no adverse impact on operations [7][8] - The company has committed to maintaining strict oversight of the fund usage in accordance with regulatory guidelines [8]

Core Viewpoint - The report outlines the ongoing supervision and compliance issues faced by Shenzhen Beiqing Technology Co., Ltd. (倍轻松) under the guidance of Guotou Securities, highlighting significant financial irregularities and the company's efforts to rectify them. Group 1: Continuous Supervision - Guotou Securities has established a continuous supervision plan for Beiqing Technology, ensuring compliance with relevant regulations and agreements [1][2][3] - The company has been reported for providing guarantees for personal loans of its actual controller, Ma Xuejun, and for occupying 54 million yuan of company funds [2][10] - Guotou Securities conducted a special on-site inspection and urged the company to implement effective corrective measures [2][10] Group 2: Financial Performance - In 2024, the company reported a revenue of 1,085.12 million yuan, a decrease of 14.88% compared to 2023 [15] - The net profit attributable to shareholders was 1,025.32 million yuan, indicating a turnaround from previous losses [15][16] - The basic earnings per share increased to 0.12 yuan, a 120% rise year-on-year [16] Group 3: Core Competitiveness - The company has established a strong core competitiveness through technological innovation and a differentiated strategy combining traditional Chinese medicine with modern technology [17][19] - It has developed a comprehensive product line covering various body parts and has launched multiple innovative products in 2024 [18][22] - The company emphasizes a robust research and development framework, with a focus on user experience and safety [28][30] Group 4: Market Position and Global Strategy - Beiqing Technology has positioned itself as a leading player in the smart portable massager industry, with a strong brand presence both domestically and internationally [19][20] - The company has implemented a dual-driven overseas expansion strategy, resulting in significant growth in international revenue [21][22] - It has established a multi-channel sales network, integrating online and offline strategies to enhance customer engagement [21][22] Group 5: Compliance and Regulatory Issues - The company has faced scrutiny from regulatory bodies due to its financial practices, particularly concerning the personal loan guarantees and fund occupation [10][11] - Guotou Securities has reported that the company has rectified the identified issues, with the guarantees lifted and funds returned as of April 2025 [11][12] - The company has complied with fundraising regulations, ensuring proper use and disclosure of raised funds [32]