Core Insights - The dual holiday of National Day and Mid-Autumn Festival has significantly boosted the cultural and tourism consumption market in China, with traditional commercial landmarks and time-honored brands experiencing notable increases in foot traffic and sales [1][2] Group 1: Consumer Trends - During the holiday period from October 1 to 5, the Yuyuan Garden Mall in Shanghai received over 1.1 million visitors, translating into a 10% year-on-year increase in overall sales, showcasing the local market's potential and vitality [1] - Wangfujing Group, celebrating its 70th anniversary, reported nearly 10 million visitors across its various retail formats during the same holiday period, maintaining foot traffic levels comparable to the previous year [1][2] Group 2: Brand Innovations - Wangfujing Group launched a "Super Brand Month" featuring new product launches, exclusive discounts, and pop-up experiences, enhancing consumer engagement [2] - The Five Fragrance Studio, a time-honored brand, introduced innovative mooncake products, including the "Light Sweet Rice Mooncake" series, which exceeded sales expectations prior to the holiday, with over 5 million units sold by the end of September [2]