Core Viewpoint - Shenyang Bank is leveraging its "Sheng Pioneer" brand to drive financial support for the cultural and tourism industry in Liaoning Province, aiming for high-quality development and enhancing local economic growth [1][3]. Group 1: Brand Leadership - The "Sheng Pioneer" brand embodies a revitalization belief that connects culture, tourism, and commerce, creating a new development model for urban growth [1]. - The bank hosted the first "919 Wealth Festival" on September 19, focusing on building an ecosystem for residents' wealth preservation and consumption stimulation [1]. Group 2: Strategic Financial Innovation - Shenyang Bank has elevated support for the cultural and tourism industry to a strategic level, using the "Sheng Pioneer" brand as a key vehicle for social development [3]. - The introduction of the "Liao Wen Loan" product addresses the diverse financing needs of cultural and tourism enterprises, simplifying processes and enhancing efficiency [3][4]. Group 3: Active Community Engagement - The "Sheng Pioneer" spirit is reflected in the bank's grassroots initiatives, with staff actively engaging in local cultural and tourism activities to integrate financial services into consumer experiences [5]. - Various branches have launched unique activities, such as ticket discounts and cultural events, to promote financial literacy and enhance community engagement [5]. Group 4: Future Commitment - Shenyang Bank plans to continue its commitment to the "financial for the people" philosophy, enhancing its "Sheng Pioneer" brand through innovative financial services and market-oriented activities [5].