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辽阳以赛事流量撬动文旅增量
Liao Ning Ri Bao· 2025-07-09 00:57
Group 1 - The core viewpoint highlights the successful integration of sports, culture, and tourism in Liaoyang, attracting visitors and enhancing local consumption [1][2] - Liaoyang has hosted over 80 various events this year, leading to a 30% increase in tourist reception and a 23% rise in tourism revenue in the first half of the year [2] - The city aims to further develop its tourism by organizing significant events like the 2025 National Kayaking Championship and the 2025 Liaoyang Half Marathon, focusing on innovative scenarios and new business models in the sports and tourism sector [2] Group 2 - The initiative to allow participants of events to visit over 20 scenic spots for free has received positive feedback, showcasing the effectiveness of combining sports events with tourism [1] - Liaoyang's rich cultural heritage and tourism resources are leveraged to promote a deeper integration of sports and tourism, enhancing the overall visitor experience [1][2] - The strategy aims to transform the influx of visitors from events into long-term tourism growth, stimulating the entire consumption chain in the region [1]