Group 1 - The core viewpoint is that the enthusiasm for football in Jiangsu Province is driving a surge in sales of football-related products, with significant growth in professional training equipment [1] - Football shoes, footballs, and football socks are the top three products by sales volume, while various training aids have seen sales growth exceeding 60% year-on-year, indicating a trend towards professionalization in football consumption [1] - The primary consumer demographic for football products is individuals aged 36 to 45, accounting for over 50% of sales, followed by those aged 26 to 35 at 26.1%, reflecting both ongoing participation and parental demand for children's training equipment [1] Group 2 - Female consumers contribute 36.1% to football consumption, showing a significant preference for products like football apparel and sports skirts, highlighting the increasing participation and diverse needs of women in football [1] - Regional preferences in football product consumption are evident, with Guangdong, Beijing, Shandong, Sichuan, and Jiangsu being the top five areas for football equipment sales, each showing unique product preferences [1] - The trend of moving from general fitness to specialized training in football is expanding the consumption ecosystem, with a variety of professional equipment and fashion items emerging as the football culture develops [2]