Core Viewpoint - The popularity of "Su Super" has significantly increased youth football training registrations and related consumption in Jiangsu province during the summer vacation period [1][2]. Group 1: Youth Football Training - There has been a 20% increase in inquiries for youth football training compared to last year, particularly among children aged 4 to 6 [4]. - Many parents who previously had little knowledge of football are now seeking information and enrolling their children in football courses [4]. Group 2: Football-Related Product Consumption - The "Su Super" league has led to a surge in sales of football-related products, with approximately 8,000 jerseys sold in the last ten days, marking a 30% increase in sales in the past week [5]. - Data from an e-commerce platform indicates that since the start of "Su Super" on May 10, the search volume for Jiangsu football-related products has doubled, with Suzhou leading in transaction volume [7]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and leg guards in Yangzhou, which have increased by over 200% [7].

Core Insights - The popularity of "Su Super" has significantly increased among the youth demographic in Jiangsu as summer vacation begins [1] - There is a notable rise in consumption related to football in Jiangsu, driven by the "Su Super" league [1] Summary by Category - **Youth Engagement** - Youth football training registrations in Jiangsu have rapidly increased [1] - **Consumer Behavior** - Since the start of "Su Super" on May 10, searches for Jiangsu football-related products have doubled year-on-year [1] - Suzhou ranks first in the province for football equipment sales [1] - **Specific Product Performance** - Sales of football tactical boards in Suqian have reached approximately three times their previous levels [1] - Sales of shin guards in Yangzhou have increased by over 200% [1]

Group 1 - The core viewpoint is that the enthusiasm for football in Jiangsu Province is driving a surge in sales of football-related products, with significant growth in professional training equipment [1] - Football shoes, footballs, and football socks are the top three products by sales volume, while various training aids have seen sales growth exceeding 60% year-on-year, indicating a trend towards professionalization in football consumption [1] - The primary consumer demographic for football products is individuals aged 36 to 45, accounting for over 50% of sales, followed by those aged 26 to 35 at 26.1%, reflecting both ongoing participation and parental demand for children's training equipment [1] Group 2 - Female consumers contribute 36.1% to football consumption, showing a significant preference for products like football apparel and sports skirts, highlighting the increasing participation and diverse needs of women in football [1] - Regional preferences in football product consumption are evident, with Guangdong, Beijing, Shandong, Sichuan, and Jiangsu being the top five areas for football equipment sales, each showing unique product preferences [1] - The trend of moving from general fitness to specialized training in football is expanding the consumption ecosystem, with a variety of professional equipment and fashion items emerging as the football culture develops [2]