Group 1 - The core viewpoint of the article highlights the shift in consumer demand for footwear from "warm and durable" to "comfortable and personalized," indicating a transformation in the growth logic of traditional footwear brands [1] - Aokang International has established China's first foot shape database and created a Comfort Footwear Research Institute, accumulating hundreds of patented technologies to develop shoe lasts that fit the arch and pressure distribution of Asian feet, turning "fit" into a data-driven science [3] - The 3.0 series of sports shoes embodies this concept, featuring an EVA ultra-light foam outsole that reduces weight by 50% compared to ordinary soles, and incorporates Dyneema® high-strength fiber material, enhancing tear resistance by three times [3] Group 2 - In terms of R&D investment, Aokang has collaborated with Italian materials giant XL EXTRALIGHT® to develop ultra-light outsole technology, pushing the performance limits of traditional EVA materials [5] - The implementation of the "comfort" strategy relies on production efficiency and precise channel reach, with smart factories introducing 3D design systems and CNC equipment to enhance production processes [5] - Aokang is also updating its flagship store image to convey that "comfort" is not just a product attribute but a lifestyle proposition, utilizing AI technology to create targeted short videos for the 25-35 age demographic [5]