23日，有消费者发文称，她在郑州一家"FILA KIDS"（斐乐儿童）店面给孩子买鞋，后发现被店员私下备注"买双鞋子都嫌贵"。 图：该消费者在社交平台上的发帖 该消费者表示，当日从进店到结账不到十分钟，孩子一共试了三双鞋子，并使用了优惠券。然而，在该店店员把消费者的客户添加截图发在会员群时，备 注中的描述标签中显示"买双鞋子都嫌贵"。 截图发到会员群后，不少顾客感到震惊，认为买鞋子使用优惠很正常，还有顾客表示要退群，以后也不会再买。 图：会员群部分聊天记录 一名自称店长的群友在群内表示："关于员工备注问题的，我们深感抱歉，关于备注我们是想要更加细致，但是我们绝对没有不尊重顾客，顾客进店也可 以感受我们的服务。关于我们服务是否有问题可以对我们及时进行指证，我们是想要服务好每一位进店选购斐乐的顾客，打搅到各位时间，实在不好意 思。" 值得一提的是，该贴发出后，在网友帖子的评论区，FILA消费者体验官方服务号进行了回复："尊敬的顾客您好，我们为您在FILA KIDS郑州正弘城店所 经历的不快体验表示最诚挚的歉意。我们已第一时间与门店负责人了解情况，并对存在失当行为的员工进行了严肃的批评。类似这样的行为是绝对不被允 ...

编辑丨叶映橙 视频丨曾婷芳 见习编辑陈泽锴 11月24日，21财经·南财快讯记者注意到，天眼查工商信息显示， 富贵鸟股份有限公司登记状 态由存续变更为注销，注销原因为宣告破产。 记者丨朱芷葵 | | | | 中公司 查老板 | 西关系 百网址 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 都在用的角业直向工具 | 应以法是公安时时间 | | 图 天眼一下 | | 脂 应用, 商务合作 企业级产品、 内开通会员。 | | * | | 基本信息 90 | | 上市信息 146 | 法律诉讼 5 | 经营风险 16 | 经营信息 999+ | 公司发展 121 | 知识产权 96 | | 历史信息 640 (7) | | 股东信息 ■ 宝殿权结构 | | | | | | | | | 使与き出演 | | 最新公示8 | | 工商登记11 历史股东信息1 | 1712 股权变更历程6 | | 发起人类型, | 认缴金额 · | ◎持股比例 - | Q 点击进行搜索 | 田 号出 | | 序号 | | | 发 ...

Core Viewpoint - The article discusses how the brand "Lefin" successfully leveraged Bilibili (B站) to achieve significant growth in sales and brand recognition, particularly during the Double Eleven shopping festival, by focusing on "deep planting" strategies that resonate with the younger audience [2][3][25]. Group 1: Lefin's Success on Bilibili - During the Double Eleven event, Lefin's GMV on Bilibili saw a threefold increase year-on-year, with a 353% growth in unique visitors and a conversion rate of 4.1% [2]. - Lefin's customer acquisition ROI on Bilibili increased by 51% year-on-year, indicating improved efficiency in marketing efforts [2]. - Since 2021, Lefin has positioned Bilibili as a primary communication channel, moving beyond traditional influencer marketing to create engaging content that fosters a deeper connection with consumers [2][3]. Group 2: Why Choose Bilibili? - In 2021, Lefin identified Bilibili as a suitable platform for customer acquisition, especially when offline operations were not yet established [6]. - Bilibili's user base is younger, more diverse in interests, and has a higher purchasing power, making it an ideal platform for Lefin's marketing strategy [9]. - The platform's content ecosystem supports various forms of deep content, which enhances brand loyalty and encourages repeat purchases [10]. Group 3: Methodology for Utilizing Bilibili - To effectively use Bilibili, brands must tailor their strategies to align with the platform's unique user demographics and preferences [12]. - Lefin adopted a content-driven approach, focusing on educational and engaging material rather than straightforward product promotion [12][13]. - Collaborations with influential creators on Bilibili have allowed Lefin to reach a broader audience and establish a strong brand presence [13]. Group 4: Importance of Long-term Engagement - Sustained engagement on Bilibili is crucial for brands to penetrate consumer mindsets effectively [16]. - Lefin's long-term partnership with Bilibili has led to valuable insights into user behavior and preferences, allowing for more targeted marketing strategies [19]. - The brand's ability to produce high-quality content has positioned it as a key player in Bilibili's knowledge and technology sectors [17]. Group 5: Broader Implications for Brands - Bilibili's commercial potential has been underestimated, but it is emerging as a vital battleground for brands to enhance their marketing strategies [25]. - Other brands, such as Estée Lauder and Anta, have also achieved impressive results on Bilibili, demonstrating the platform's effectiveness for various industries [24]. - The article emphasizes that brands can find new opportunities for user engagement and marketing success by focusing on quality content and deep-rooted brand narratives on Bilibili [25].

Core Insights - The company is attempting to revive its growth story by expanding into the organic food sector through a franchise model, transitioning from direct sales to a combination of direct and joint operations [1][2] - The expansion into organic food is seen as a self-rescue measure to recover funds and repay debts, as the company is currently facing significant financial challenges [1][3] - Industry experts highlight that while the organic food market aligns with current trends, the company's success will heavily depend on its operational capabilities, which may not easily transfer from its existing business [1][2] Business Strategy - The organic food business has opened approximately 60 stores within five months and has attracted over 90,000 members, primarily through low pricing strategies and a membership system [2] - The company aims to address the health food needs of the elderly demographic, maintaining a strategic focus on this target group [2][3] - The shift to a franchise model is intended to alleviate debt pressure and operational challenges, allowing the company to focus on product development and brand management [4][5] Financial Situation - The company has faced a significant decline in its main business, with 70%-80% of its annual revenue being used to service debts, amounting to approximately 700 million yuan due by the end of 2024 [3][4] - The franchise model allows the company to quickly recover funds through franchise fees and consumer prepayments, while minimizing the financial burden on franchisees [5][6] Market Challenges - The organic food sector presents inherent challenges, including the need for stringent supply chain management and quality control, which differ significantly from the company's core business [3][7] - The company is currently reliant on contract manufacturers for its organic food products, which raises concerns about quality management as it expands rapidly [7][8] - Increased competition from established players in the organic food market may pose additional challenges for the company [7][8] Recommendations - Experts suggest that the company should focus on solidifying its core business in elderly footwear, which still has substantial growth potential due to the aging population [8][9] - There is a call for the company to enhance its franchise management and product quality to ensure sustainable growth and profitability [9]

11月14日，国家统计局发布10月份经济数据。 从消费数据来看，10月份，社会消费品零售总额46291亿元，同比增长2.9%。其中，除汽车以外的消费 品零售额42036亿元，增长4.0%。 从消费结构来看，10月份，商品零售额41092亿元，同比增长2.8%，其中占社零总额比重较高的汽车类 零售额同比下滑6.6%，对商品消费的增速有所拖累。不过，受大促提前影响，部分"双十一"大促品类包 括化妆品、鞋服等同比增速加快。另外，餐饮收入5199亿元，增长3.8%，主要得益于十月的假日经济 拉动。 受访专家认为，假日消费是政策成本较小的一种提振消费方式，建议优化和落实休假制度，延长一些法 定节假日的假期时长。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，完善促进消费制度机制，清 理汽车、住房等消费不合理限制性措施，建立健全适应消费新业态新模式新场景的管理办法，落实带薪 错峰休假。 化妆品、鞋服等大促品类增长加快 10月份，服装、鞋帽、针纺织品类在10月份的同比增速达到6.3%，高于1到10月份3.5%的整体增速水 平；化妆品品类的增速为9.6%，高出1到10月份4.6%的整体增速水平。 2024 ...

每经AI快讯，ST起步（SH 603557，收盘价：2.77元）11月14日晚间发布公告称，截至本公告披露日， 起步股份有限公司控股股东湖州鸿煜企业管理合伙企业（有限合伙）持有公司148,179,919股（均为无限 售条件流通股），占公司总股本的23.77%。本次被冻结股份为13,265,000股，占其所持公司股份比例为 8.95%，占公司总股本比例为2.13%。截至本公告披露日，股东湖州鸿煜企业管理合伙企业（有限合 伙）累计被冻结股份约8240万股，占其所持股份比例的55.61%，占公司总股本的13.22%。 截至发稿，ST起步市值为17亿元。 每经头条（nbdtoutiao）——展望"十五五"|专访财科院院长杨志勇：遏制地方政府新增隐性债务，债务 信息要透明，尽可能降低利息成本 （记者 曾健辉） 2024年1至12月份，ST起步的营业收入构成为：鞋服行业占比97.91%，其他业务占比2.09%。 ...

21世纪经济报道记者 周慧 北京报道 2024年"双十一"大促开始时间大多在10月20日到11月初，2025年各平台将大促前置到了10月上旬或中旬。公开资料显示，10月7日，快手抢先启动"双十 一"预售；抖音电商、京东"双十一"活动都于10月9日开启；天猫"双十一"从10月15日开始预售。 化妆品、鞋服是消费者在大促期间会集中购买的消费品类，大促时间前置，让十月份的典型大促品类销售额同比有明显的增长，比如今年一直增速趋缓的化 妆品、鞋服品类表现抢眼。 21世纪经济报道记者注意到，今年"双十一"大促期间，品牌服饰、品牌化妆品促销力度比往年更大，服装品类方面，特别是一些轻奢女装品牌服饰，在十月 份开始就在电商平台上推出了前所未有"骨折价"。化妆品品类方面，中国电商平台上的部分品牌化妆品的"双十一"促销价，已经比一些机场的免税店的标价 还要便宜。 澳容中国区副总裁郑海涛告诉21世纪经济报道记者，他们公司旗下的护肤品品牌在今年入驻了胖东来，产品很受三四线城市消费者欢迎。在他看来，当下护 肤品消费增速放缓，行业竞争激烈，生意并不好做，但低线级城市和极致质价比的产品还有增量空间。线上渠道包括抖音、快手等直播渠道销售，今年 ...

Core Insights - The article highlights the significant growth of the Brooklyn Nets under the leadership of Joseph Tsai, focusing on the team's role as a bridge for Chinese brands entering the international market [6][16]. - The Nets have seen a fivefold increase in partnerships with Chinese brands over the past year, indicating a strong commercial strategy that leverages the team's unique position in the NBA [10][19]. - The club's valuation is projected to rise by 9.1% to $6.22 billion by late 2025, surpassing the average growth rate of other NBA teams, showcasing the Nets' commercial success despite on-court performance [6][19]. Group 1: Business Strategy and Growth - The Brooklyn Nets have become a pivotal platform for Chinese brands, with partnerships spanning various sectors including beverages, food, and hardware [6][10]. - The team has established a dedicated team to cater to Chinese brands, enhancing its appeal and operational efficiency in the Chinese market [16][17]. - The Nets' marketing strategy includes organizing culturally relevant events, such as Chinese New Year celebrations, to engage local Chinese communities and attract brand partnerships [22][24]. Group 2: Team and Leadership - Joseph Tsai emphasizes the importance of building relationships with Chinese brands and has created a supportive environment for his team to operate independently while providing strategic direction [12][13]. - The Nets' management structure includes a specialized team led by Sunshine Rogers, who focuses on developing partnerships with Chinese brands and understanding their unique needs [16][17]. - Tsai's vision includes not only commercial success but also community engagement through initiatives like a basketball charity fund and the establishment of the first all-Chinese NBA cheerleading team, Brooklyn8 [7][15]. Group 3: Market Position and Challenges - The Nets' location in Brooklyn, a culturally diverse area, enhances their attractiveness to brands looking to penetrate the U.S. market, particularly among younger demographics [21][22]. - Despite the team's recent performance struggles, the commercial interest from Chinese brands remains strong, indicating a shift in focus from purely athletic success to broader brand engagement [19][24]. - The Nets face the challenge of increasing their visibility in China and finding a "key player" to further enhance their brand recognition in the Chinese market [24][25].

Core Insights - The Eastern China region has shown remarkable economic growth in the first three quarters of the year, with 30 key cities experiencing steady economic increases, indicating a reshaping of regional competition dynamics [1][2] Group 1: Qingdao's Economic Performance - Qingdao leads with a growth rate of 7.86%, driven by its status as a national marine economy demonstration zone, where marine production value accounts for over 33% of the city's total economy [1][2] - The city has seen a 12% growth in the smart home industry, supported by leading companies like Haier and Hisense, and a 9.5% increase in high-end equipment manufacturing due to over 120 key projects with investments exceeding 100 billion [1][2] Group 2: Wenzhou's Economic Transformation - Wenzhou has surpassed Xuzhou, showcasing the vitality of its private economy, with a 17% increase in the core digital economy sector and a 3.2 percentage point rise in profit margins for traditional industries through digital and intelligent upgrades [4][5] - The city has a 67% share of private investment in total investment, attracting over a thousand technology companies and achieving a 24% increase in patent authorizations [5] Group 3: Nanchang's Economic Growth - Nanchang's economy has crossed the 570 billion mark, with significant contributions from strategic emerging industries, particularly in VR and aerospace equipment, and over 20 billion in new investments from Huawei's local headquarters [6][9] - The city's manufacturing tax contributions grew by 14%, with a notable 32% increase in sales of Jiangling's new energy vehicles, and the integrated circuit industry surpassing 50 billion [9] Group 4: Regional Innovation and Development - Cities like Hangzhou and Jinhua have achieved over 10% economic growth, with innovation as a core driver; Hangzhou's digital economy constitutes 48% of its economic structure, while Jinhua's cross-border e-commerce transactions grew by 35% [9][10] - The average R&D investment intensity among the top 30 cities in Eastern China has risen to 3.2%, surpassing the national average, highlighting the importance of converting technological achievements into productive forces [9][10]

Core Insights - Bilibili (B站) has shown significant growth during the "Double 11" shopping festival, with the number of advertisers for live-streaming sales doubling year-on-year and GMV for products priced over 1,000 yuan increasing by 63% [1][2] Group 1: Advertising and Sales Performance - The number of clients advertising on Bilibili for live-streaming sales increased by 109% year-on-year during "Double 11" [1] - The average new customer rate across all industries on Bilibili reached 55%, with certain sectors like watches, household goods, food and beverages, and beauty exceeding 60% [1][4] - High-value products in the 3C digital category achieved an average store conversion rate of over 20% [2] Group 2: Brand Success Stories - Brands like Leifeng saw a threefold increase in transaction volume on Bilibili during "Double 11" [1][5] - Estée Lauder achieved an average ROI of over 10 and a new customer rate exceeding 70% through targeted marketing with key opinion leaders (KOLs) [1][5] - Anta successfully promoted its down jackets and running shoes, achieving a nearly 60% store visit rate [1][5] - TCL established a strong brand impression with its high-end flagship products, generating triple-digit ROI from individual videos [1][5] Group 3: User Engagement and Platform Growth - Bilibili's average daily active users reached 109 million, with an average usage time of 105 minutes [2] - The platform's continuous improvement in commercial infrastructure and the maturation of community trading mindsets have made it a key platform for e-commerce promotions [2]