Core Viewpoint - ASICS reported strong financial performance for Q1 2025, with net profit reaching 31.6 billion yen, a year-on-year increase of 18%, driven by high-end product sales and a focus on premium offerings [1][2] Group 1: Financial Performance - Net profit for Q1 2025 was 31.6 billion yen, marking an 18% increase year-on-year [1] - Revenue for the same period grew by 20%, reaching 208.3 billion yen, the first time exceeding 200 billion yen in Q1 [1] - Operating profit increased by 32% to 44.5 billion yen, with an operating margin improvement of 2 percentage points to 21.4% [1] Group 2: Product and Market Strategy - Sales of high-priced "sport style" casual shoes and running shoes contributed to revenue growth, particularly the Onitsuka Tiger brand, which saw a 60% increase in global sales [1] - The company is focusing on reducing entry-level product sales and concentrating on high-priced items, which has proven effective [1] Group 3: Regional Performance - Revenue growth in Japan exceeded 30%, driven by demand from foreign visitors [2] - Strong performance was also noted in Europe and the Greater China region [2] Group 4: Strategic Responses - ASICS is accelerating production aimed at the U.S. market in response to tariff impacts, with U.S. operations accounting for about 7% of operating profit [2] - The company is collaborating with shipping companies to implement early shipping measures to mitigate tariff effects [2]