占位"第一"的差异化打法（千里运河画卷） 值得一提的是，中京盛唐集团周振以光影+演艺+科技的形式，在运河不夜城内打造了千里运河画卷， 高十六余米、长近600米的立体长卷，将运河沿线6个省市的城市特色、历史风情、民俗文化、百年老字 号、非遗传承等内容进行展现，该种展现形式在国内很少有，唯美的运河文化场景和独特的体验内容， 被广大游客热烈追捧，形成了广泛的传播。 强化地域文化特色：差异化的文旅项目应将地域文化特色作为自身优势，通过彰显独特的历史、民俗、 建筑等文化元素，吸引游客在众多类似景区中选择自己；提升服务质量：优质的服务是差异化竞争的重 要环节，项目运营方注重提高员工职业素养和专业技能，从而提升项目整体服务水平，提高游客满意 度；营销手法创新：运用线上线下（300959）相结合的营销方式，结合口碑传播、公关活动、合作推广 等方式，提高品牌曝光度和知名度，吸引更多游客关注和参与；深度合作与共建：积极与政府、企业、 高校等多方合作，共同推进文旅项目的发展。在项目策划、设计、建设、运营等环节中，紧密配合，确 保文旅项目差异化发展战略得到有效执行 强化科技与文化的结合形成差异化（运河不夜城） 中京盛唐文旅科技集团注 ...

Core Insights - The grand opening of the "Canal Night City," the first immersive cultural tourism commercial district themed around canal culture, took place during the May Day holiday, attracting numerous visitors from the Beijing-Tianjin-Hebei region [1][4] - The location of Canal Night City in Wuqing District, with its advantageous transportation links, positions it as a popular short-trip destination for tourists [1][3] Summary by Sections - **Visitor Experience** - Visitors expressed excitement about the immersive experiences and cultural themes, with many families traveling from Beijing to experience the new landmark [3] - The project features a layout that includes a street, a scroll, and three squares, providing a multi-dimensional immersive experience of canal culture [3] - **Cultural Presentation** - The design incorporates a "timeline + spatial line" experience, showcasing the historical development of the canal from ancient times to the future, and presenting the culture, natural scenery, history, and intangible heritage of 18 cities along the canal [3][4] - **Market Impact** - The opening of Canal Night City injects new vitality into the cultural tourism market in the Beijing-Tianjin-Hebei region, becoming a new symbol for Wuqing's cultural tourism industry [4] - The project is expected to continue attracting more visitors and contribute positively to the promotion of canal culture and the integration of cultural tourism [4]