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理性消费回归!天格中国高端实木地板长期完美主义完胜进口复合地板短期精致主义
Bei Jing Shang Bao· 2025-08-16 08:03
Core Viewpoint - The Chinese high-end flooring industry is undergoing a transformative shift driven by rational consumerism and sustainable values, with brands like Tiange leading the way in redefining market standards through long-term value propositions [1][10]. Group 1: Consumer Preferences - There is a noticeable shift in consumer preferences from imported composite flooring, which was once favored for its aesthetic appeal, to high-end solid wood flooring that emphasizes long-term value and durability [1][3]. - Consumers are increasingly recognizing the importance of comprehensive value in flooring choices, focusing on aesthetics, usability, and after-sales service [1][10]. Group 2: Aesthetic Value - High-end solid wood flooring offers unique aesthetic qualities derived from natural wood textures and colors, which cannot be replicated by cheaper composite alternatives [5][7]. - Tiange has successfully integrated natural aesthetics with innovative industrial technology, providing a diverse product range that caters to various design preferences [5][10]. Group 3: Usability and Longevity - Solid wood flooring is positioned as a long-lasting, transferable product, capable of enduring decades of use, while composite flooring is viewed as a short-term consumable [10][12]. - Tiange's advancements in installation technology allow for easy disassembly and reinstallation, enhancing the product's longevity and usability [10][12]. Group 4: After-Sales Service - Tiange emphasizes robust after-sales support, offering extensive warranties and service commitments that enhance consumer confidence [14][17]. - In contrast, imported composite flooring brands often suffer from inefficient after-sales service due to complex international supply chains, leading to consumer dissatisfaction [14][17].