Core Viewpoint - JD.com is launching its 618 shopping festival on May 31, featuring a variety of promotions and discounts through its instant retail platform, JD Fresh, aimed at enhancing consumer shopping experiences and meeting diverse needs [1][9]. Group 1: Promotions and Discounts - JD Fresh will offer a "buy one get one free" promotion and a discount of 20 yuan on purchases over 99 yuan for a thousand products [1][9]. - The platform has selected over 50 products with significantly reduced prices, such as 26.9 yuan/kg for 180-day slow-raised fresh pork leg and 29.9 yuan for a box of high-protein organic milk [7]. - Collaborations with brands like Pepsi and New Hope Group will provide various promotional activities across categories including daily necessities, personal care, and beverages [11]. Group 2: Product Offerings - JD Fresh is introducing a range of self-owned brand products, including popular items like coconut water and new pre-mixed cocktails, priced affordably at 5.8 yuan per bottle [3]. - The platform is also launching innovative products appealing to younger consumers, such as a co-branded series with the century-old brand "Longhu," featuring unique items like ice cream and flavored candies [5]. - Seasonal promotions will include themed events like "Beef Festival" and "Shrimp Festival," offering high-quality imported beef and various shrimp products at discounted prices [9]. Group 3: Consumer Engagement - The shopping experience is enhanced with fast delivery options, allowing consumers to receive orders in as little as 30 minutes through various online channels [1]. - New users can benefit from a 77 yuan coupon package, with additional discounts on their first orders, while JD Plus members enjoy free shipping [11]. - The festival will cater to different shopping scenarios, including special selections for Children's Day, Dragon Boat Festival, and Father's Day [11].