每经评论员林姿辰 近期，中国医疗凭借高效的诊疗流程与高性价比的服务，逐渐进入国际视野，外国人来中国看病的话题 引发广泛关注。这不仅是中国医疗实力提升的体现，更标志着我国医疗旅游产业迎来了发展风口。 在笔者看来，相较于部分发达国家医疗服务存在的效率瓶颈与成本高企问题，目前中国医疗在全球坐标 系中的竞争力提升，主要体现在三个方面。 "很多外国人有中国朋友，用中国手机、买中国商品，却不相信中国医生能治好他们的病。"《每日经济 新闻》报道中一位外资医院管理者的感叹，戳中了中国医疗旅游发展缓慢的症结，也指明了中国医院的 破局之道——不能坐等流量上门，而应主动出击，挖掘全球医疗痛点和医疗旅游潜在客户。 一是诊疗模式。在英国、加拿大等实行全民医保的国家，家庭医生转诊制度导致专科就诊周期漫长；而 在国内，分诊的工作一般由客服或者分诊护士完成，如果是线上咨询的患者，专科组也会进行清晰分 诊，就诊流程大大加快。 二是医疗费用。中国医疗体系以公立医院为主，整体保持亲民定价，即便是高端私立医院的费用，也远 低于美国等发达国家。以"百万抗癌针"CAR-T(嵌合抗原受体T细胞免疫疗法)细胞治疗为例，国产疗法 数量占全球获批数量的半数以上 ...

Core Viewpoint - Service consumption is a key direction for consumption transformation and upgrading, essential for meeting the needs of people's better lives and driving high-quality economic development [1] Group 1: Strategic Importance of New Scenarios - Large-scale application of new scenarios is a strategic pivot to boost service consumption, driven by consumption upgrades and the diverse demands of over 1.4 billion people [2][3] - The rapid growth in retail sales of cultural, leisure, tourism, and transportation services indicates strong momentum in service consumption [2] - New scenarios integrate technology, culture, and social elements to transform abstract service demands into tangible consumer experiences [2] Group 2: Market Advantages - China's vast consumer base and complete industrial system provide a unique "testing ground" for the iteration and optimization of new scenarios [3] - The gradient demand structure allows for various service scenarios to find corresponding market spaces, from high-end medical services in first-tier cities to convenient services in rural areas [3] - The scale effect from the large market reduces the unit cost of scenario innovation, accelerating the commercialization of technological achievements [3] Group 3: Policy Support - The central government has prioritized the enhancement and expansion of service consumption, implementing policies to support the large-scale application of new scenarios [4] - Policies encourage cross-industry integration in commerce, culture, tourism, sports, health, and transportation, aiming to create immersive and interactive consumption scenarios [4] - Financial support is increasing, with government investments and special bonds directed towards service facility construction, creating a comprehensive support system for new scenarios [4] Group 4: Practical Exploration and Experience - Various regions are actively exploring and innovating around new service consumption scenarios, resulting in replicable and promotable models [5] - In the digital service sector, e-commerce platforms are innovating online-offline integrated scenarios, rapidly popularizing new business formats like remote consultations and instant retail [5] - The integration of elements like camping, islands, and music in tourism has created new consumption scenarios, with significant sales during peak periods [5] Group 5: Core Paths for Boosting Service Consumption - Focus on key areas to build a diversified scenario supply system that meets the diverse needs of the population [6] - Enhance technological empowerment to improve scenario innovation capabilities, utilizing AI, VR, and big data in service fields [7] - Promote integrated development across various sectors to expand consumption scenarios and enhance consumer experience [7] Group 6: Regional Development and Urban-Rural Balance - Integrate scenario innovation into urban planning, encouraging the creation of smart districts and vibrant business circles [8] - Develop a differentiated and balanced scenario supply system based on urban-rural development disparities [8] - Extend urban quality scenario resources to rural areas, establishing a mechanism for shared scenario innovation benefits [8]