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全球最赚钱航司再加码中国,年均客座率已恢复至79%
Xin Lang Cai Jing· 2025-07-31 03:20
Core Insights - Emirates Airlines has launched a new daily direct flight route from Dubai to Hangzhou, marking it as the fifth strategic gateway in mainland China after Beijing, Shanghai, Guangzhou, and Shenzhen [1][3] - The new route is operated by a Boeing 777-300ER aircraft, providing up to 2,478 seats weekly, with an initial flight occupancy rate of around 80% [1][3] - The opening of new routes reflects Emirates Airlines' commitment to expanding its presence in the Chinese market, which is now a leading global aviation market [1][3] Route Expansion - Emirates Airlines has been in the Chinese market for 23 years but had not opened new routes since 2008 due to exhausted flight rights [3] - The recent opening of flights to Shenzhen and Hangzhou is part of a broader strategy to tap into new growth opportunities in China [3] - The weekly flight frequency on the Middle East-China routes has increased to 49 flights [3] Market Considerations - The decision to open new destinations is based on multiple factors, including economic potential, tourism demand, infrastructure, regulatory environment, and market competition [3] - Hangzhou is recognized for its vibrant cross-border e-commerce ecosystem and plans to achieve over 700 billion dirhams (approximately 140 billion RMB) in cross-border e-commerce exports by the end of 2026 [4] Passenger Demographics - The passenger composition for the Shenzhen route includes approximately 50% business travelers, 30% tour groups, and 20% students or family visitors, while Hangzhou has about 30%-40% business travelers and a similar percentage for tourism [5] - The performance of the Shenzhen route has exceeded expectations, with no significant negative impact observed on the existing routes to Hong Kong and Guangzhou [5] Future Expansion Plans - Emirates Airlines aims to evaluate potential expansion opportunities in various Chinese cities, particularly in the central and western regions, which are currently underserved [5] - Chengdu is highlighted as a city of interest for future route openings [5] Fleet and Capacity - Emirates Airlines is the largest operator of the Airbus A380, which can carry up to 555 passengers in a typical three-class configuration [6] - The airline had to switch from A380 to Boeing 777 due to the pandemic, resulting in a decrease in capacity compared to pre-pandemic levels, although occupancy rates have nearly returned to previous levels [7] - The A380 is set to return to the Shanghai route starting from October 26, with potential future returns to Beijing or Guangzhou [7] Global Network and Partnerships - Emirates Airlines has established partnerships with 151 airlines and 33 code-sharing agreements, reaching over 250 destinations globally [9] - These partnerships are crucial for expanding market access and providing more transfer options for global consumers [9]