Core Insights - The launch of the mini LABUBU series by Pop Mart was highly successful, with all stock sold out within minutes across multiple platforms [1][3] - The mini LABUBU figures are priced at 79 yuan each, with a complete set costing 1106 yuan, and sales figures indicate over 30 million units sold on Taobao, 15.5 million on Douyin, and 70 million on JD [3][5] - The resale market for these figures has seen significant price increases, with some selling for over 1000 yuan, and complete sets reaching prices between 1500 and 3200 yuan shortly after launch [4] Sales Performance - Pop Mart reported a revenue of 13.88 billion yuan in the first half of 2025, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [5] - The sales of five key IPs, including THE MONSTERS and MOLLY, exceeded 1 billion yuan each in the first half of the year, with 13 IPs generating over 100 million yuan [5] Market Dynamics - Prior to the official launch, resale prices on secondary markets were already two to three times higher than retail prices, indicating strong demand [4] - The company has not established specific policies to control high-priced resales or scalping, but it advises customers to purchase through official channels to ensure product authenticity [4]

8月22日傍晚，泡泡玛特官宣"迷你版LABUBU" （THE MONSTERS心底密码系列） 将于8月28日22点线上开售、8月29日线下开售。 产品分为A/B两端，各含14个常规款，1个隐藏款，常规款概率为1:14，隐藏款概率为1:168。 区别于17厘米高、单价99元一只的常规版 LABUBU搪胶毛绒公仔， 迷你版LABUBU单价79元，整套售价为1106元。 THE MONSTERS 心底密码系列 -搪胶毛绒植件盲盒发售信息 (A-M)(N-Z) 线上发售时间：2025年8月28日22:00 (线上具体发售平台以平台信息为准) 线下发售时间：2025年8月29日 (线下发售具体时间以商场实际开业时间为准) 产品信息：THE MONSTERS 心底密码系列-搪胶毛绒挂 件盲盒(A-M)/(N-Z)各含14个常规款，1个隐藏款，常规款 概率是1:14,隐藏款概率为1:168。该系列单个盲盒售价为 79元,整套售价为1106元。 温馨提示：如到店取订单约满,可能会导致门店库存不足 无法到店直接购买,建议您优先选择线上渠道购买。 下载财联社APP获取更多资讯 准确 快速 权威 专业 7x24h电报 头条新闻 实 ...