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活动升级 首推“家庭药箱”计划
Bei Jing Wan Bao· 2025-11-28 07:58
Core Insights - The "Family Medicine Cabinet" initiative by Beijing Evening News has been promoting scientific medication use for 14 years, aiming to enhance public health awareness and literacy [1][2] - The 2025 Family Medicine series is currently active, with plans to launch a "Family Medicine Box" program targeting various demographics through personalized medication advice [1][4] Group 1: Initiative Overview - The initiative has partnered with over 400 chain pharmacies in Beijing, including well-known brands, to engage the public in health discussions and medication inquiries [2][3] - Annual special editions are published based on industry trends and public voting, resulting in the "Top Ten Health Brands and Recommended Family Medicines" list, covering various medication categories [2] Group 2: Community Engagement - The initiative collaborates with the "Party Newspaper into Community" series to conduct health knowledge lectures and consultations in over a hundred communities in Beijing [3] - The "Family Medicine Box" program will expand its reach by providing free medicine and health education, enhancing community engagement [4] Group 3: Multi-Channel Approach - The program will utilize both online and offline channels to maximize participation and accessibility, ensuring the "Family Medicine" concept becomes ingrained in daily life [5] - Beijing Tongrentang and Dingdang Kuaiyao are key partners, emphasizing the importance of family medicine in health management, especially for vulnerable groups [6][7] Group 4: Supply Chain and Service Enhancements - Beijing Tongrentang has proactively stocked essential medications ahead of the flu season, ensuring availability and timely service [6] - Dingdang Kuaiyao has implemented a smart supply chain system to meet evolving health demands, providing 24/7 health services and consultations [7]