Core Points - KOTRA and DHL Korea signed a Memorandum of Understanding (MOU) to activate reverse direct purchase business, allowing Korean sellers and SMEs to sell directly to overseas consumers through e-commerce platforms [1] - The reverse direct purchase trade model is experiencing rapid growth due to the development of e-commerce [1] Summary by Category Agreement Details - KOTRA will provide DHL B2C express shipping discounts to SMEs and mid-sized enterprises [1] - KOTRA member companies can enjoy B2C shipping discounts ranging from 63% to 77% and B2B shipping discounts ranging from 50% to 60% [1] Objectives - The initiative aims to lower the export threshold for SMEs hesitant to export due to high logistics costs associated with "small batch, multiple shipments" [1] - KOTRA plans to link various overseas expansion support projects to enhance the reverse direct purchase export ecosystem [1]