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透过通信大数据看假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Yang Shi Wang· 2025-10-01 10:38
Core Insights - The National Day and Mid-Autumn Festival holiday, starting on October 1, is expected to significantly boost tourism consumption across China, with many workers opting for a "take 3 days off for 12 days" travel strategy [1][4] - Data indicates a 9% increase in daily travel volume from September 27 to 30 compared to the previous week, with an overall expected daily growth of 3.5% compared to the same period last year [1][4] Group 1: Travel Trends - The "take 3 days off for 12 days" model has led to a preference for long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase from last year [2] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, with noticeable growth in outbound tourism to regions like Central Asia and Europe [6] Group 2: Local Events and Activities - Various regions, including Sichuan and Jiangxi, are hosting unique cultural events to attract tourists, such as local performances and interactive experiences that highlight regional culture [7][13] - In Jiangxi, the Tengwang Pavilion is set to host a series of activities commemorating the 1350th anniversary of "Tengwang Ge Xu," with an expected visitor count exceeding 150,000 during the holiday [13] Group 3: Emerging Tourism Preferences - There is a growing trend for tourists to engage in nature-related activities, such as camping and staying in rural homestays, with locations like Ningbo seeing increased interest in these experiences [17][19] - The integration of local culture and cuisine into the tourism experience is becoming more prevalent, as seen in the rural areas of Jiangxi where agricultural activities are transformed into competitive events for visitors [15] Group 4: Cultural Celebrations - In Wuhan, a grand flower parade featuring 23 giant floats and 38 performance teams was held to celebrate the 76th anniversary of the founding of the People's Republic of China, showcasing the fusion of culture and tourism [20][22] - The Central Red Traffic Line Memorial Hall has attracted many visitors, utilizing immersive experiences to convey historical narratives and promote cultural heritage [26][28]