Core Insights - The International Winter Sports Expo has successfully integrated global winter sports resources and established platforms for showcasing brands, promoting the industry, and popularizing winter sports in China over the past decade [1] Industry Growth - The Chinese winter sports industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan in 2025 [2] - Participation in winter sports and related consumption is expected to surpass 187.5 billion yuan during the 2024-2025 winter season, reflecting a year-on-year growth of over 25% [2] - Ski resorts in China are projected to generate 78.6 billion yuan in revenue, with a 27.97% increase in spending within a 2-kilometer radius of these resorts [2] Economic Impact - The winter sports economy is becoming a significant driver for consumption upgrades and regional development, supported by national strategies and policies [2] - The winter sports industry is evolving into a composite economic entity, integrating culture, tourism, and technology as new growth points [3] Tourism and Participation - The 2023-2024 winter season is expected to see over 430 million visitors to winter tourism sites in China, generating over 520 billion yuan in revenue [3] - The development of winter sports is fostering a diverse tourism landscape across different regions in China [3] International Collaboration - The successful hosting of the Beijing Winter Olympics has contributed significantly to the global winter sports movement, with ongoing collaborations between China and countries like Finland in various aspects of winter sports [4] - International sports organizations have expressed a strong interest in deepening cooperation with China to promote winter sports and youth training [4] Infrastructure and Innovation - The Winter Sports Expo serves as a crucial platform for international exchange and industry cooperation, showcasing various sectors such as equipment, economy, tourism, and events [6] - The transformation of Shijingshan from an industrial area to a winter sports hub exemplifies the development of an ice and snow economy ecosystem [6] Consumer Trends - The shift from "event heat" to "consumption heat" in the winter sports industry is evident, with indoor ski resorts playing a pivotal role in driving consumer engagement [7] - Companies are exploring avenues in youth education, cultural tourism integration, and cross-industry collaboration to make winter sports a year-round lifestyle [7]