Financial Performance - In 2024, the company achieved a revenue growth while experiencing a profit decline due to increased sales and management expenses related to expanding overseas operations [1] - The gross profit margin for 2024 was 25.33%, an increase of 1.01% year-on-year, while Q1 2025 saw a gross profit margin of 28.07%, up 2.12% year-on-year [7] - Q1 2025 revenue reached 507 million CNY, a 41.69% increase, with net profit of 40.55 million CNY, up 90.86% [10] Business Development - The company is transitioning from OEM to ODM and is currently advancing towards OBM, focusing on brand development [5] - Cross-border e-commerce accounts for approximately 20% of total revenue, with strong sales on platforms like Amazon and Wayfair [2] - The "Mirador" brand is positioned in the mid-to-high-end market, focusing on metal outdoor furniture and products [6] Product Highlights - The "Starry Canopy" product line generated approximately 700 million CNY in sales for 2024, with a year-on-year growth of about 50% and a gross margin of 30%-35% [2] - The company has received multiple design awards, including the Red Dot Award, showcasing its innovative product design [4][11] - New product categories include storage solutions, outdoor furniture, and camping gear, which are expected to enhance market presence [6] Market Strategy - The company plans to expand its product categories and strengthen its presence in key accounts (KA) in 2025 [10] - An Indonesian production base is set to commence operations in May 2025 to enhance global supply chain capabilities [10] - The company aims to mitigate the impact of U.S. tariffs by improving operational efficiency and expanding into non-U.S. markets [10] Competitive Advantages - The company has established a strong intellectual property barrier, ensuring its leading position in the outdoor market [4] - The product offerings are designed to cater to various consumer segments, from budget-conscious to high-end customers [4] - The company’s focus on innovation and quality has resulted in a competitive edge in the market [11]