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中邮保险山东分公司创新开展地铁金融宣教活动——“金号角”专列驶入济南地铁2号线
Qi Lu Wan Bao· 2025-09-16 07:16
Core Viewpoint - The launch of the "Golden Horn" financial consumer protection-themed subway train by China Post Insurance Shandong Branch represents an innovative approach to financial education, transforming traditional methods into an immersive, dynamic experience for commuters, with over 30,000 passengers reached on the first day [1][10] Group 1: Innovative Financial Education - The themed subway train features three distinct carriages that integrate financial education, rights protection, and corporate culture into the commuting experience, making financial knowledge accessible and engaging [1][10] - The first carriage showcases cartoon characters created by the Shandong Regulatory Bureau of the National Financial Supervision Administration, emphasizing financial safety and risk awareness through relatable stories and visuals [4][6] - The second carriage focuses on core financial consumer rights, providing practical tips to prevent telecom and online fraud, thereby enhancing public awareness and resilience against financial scams [6][10] Group 2: Corporate Culture and Services - The third carriage highlights the development history and corporate culture of China Post Insurance, featuring the "Post Accompany" claims service system, which includes various customer-friendly services [8][10] - The initiative marks a shift from static financial promotion to dynamic penetration, aiming to expand the reach of financial education and enhance brand influence over a month-long operation [10]