都乐时磷虾鹿肉猫粮

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“磷虾+宠物”背后的产业逻辑:在生态中成长,也成长为生态
Sou Hu Wang· 2025-08-22 02:40
Core Insights - The article highlights the launch of the first Antarctic krill oil-based cat food series by Dongle Time, a pet nutrition brand under Fengshi Technology, at the 27th Asia Pet Expo in Shanghai, emphasizing the innovative concept of "dual-source nutrition" [1][6] Industry Overview - The pet economy in China is projected to reach a scale of 811.4 billion yuan by 2025, with pet food accounting for 267 billion yuan [3] - A report indicates that 57.3% of pet owners prioritize functional pet food that promotes digestion, reflecting a trend towards health-conscious purchasing [3] Company Strategy - Fengshi Technology's entry into the pet sector is described as a strategic decision influenced by market opportunities, with a long-term vision established since the company's inception [3][5] - The company has achieved recognition as the top seller of pure krill oil in China and is the first Chinese pet brand to receive IKOS certification [4] Product Development - Dongle Time's product line includes functional nutrition products, staple foods, and snacks for pets, leveraging high-purity krill oil sourced from a partnership with Norwegian supplier Aker [4][7] - The company aims to create a comprehensive ecosystem around Antarctic krill, focusing on high-value development and expanding into marine pharmaceuticals [11][12] Research and Innovation - Fengshi Technology collaborates with various academic institutions to enhance its research capabilities, including the establishment of a joint laboratory for marine peptide drug development [10][13] - The company is expanding its product offerings to include new marine species and targeting new markets in Southeast Asia and the Middle East [12]