Core Insights - The article highlights the innovative development path of Jiangsu Xinglian Shipping Co., Ltd. under the leadership of Chairman Liu Xiangyang, showcasing the rise of national brands and the entrepreneurial spirit in China's shipping industry [1][2]. Company Overview - Jiangsu Xinglian Shipping Co., Ltd. was founded by Liu Xiangyang, who transitioned from a state-owned enterprise to leading a private shipping company, preserving over 100 jobs during a challenging economic period [2]. - The company emphasizes an "employee-centered" philosophy, embedding the vision of "Beautiful Xinglian" into its corporate culture [2]. Business Strategy - The company adopts a "differentiated operation and specialized service" strategy to combat market homogenization, initially focusing on small bulk carriers and expanding into the Far East-Southeast Asia routes [3]. - Xinglian Shipping has developed a fleet comprising 10 owned and chartered vessels, covering over 60 countries and regions globally, with routes extending to Southeast Asia and the Middle East [3]. Service Innovation - The company pioneered a "cargo allocation optimization mechanism" to enhance service quality, achieving a cargo loss rate lower than the industry average [4]. - The dual-flag operation model balances national responsibilities with market flexibility, while cost control measures have kept operational costs below industry averages [4]. Market Resilience - Xinglian Shipping maintains a fleet size of 10 owned vessels, utilizing a chartering model to ensure operational flexibility, which proved effective during the COVID-19 pandemic [5]. - The company has established a long-term partnership with Shanghai Port Group, achieving an 85% customer retention rate, significantly higher than the industry average [5]. Talent Development - The company has implemented a "shore-based + crew" elite team structure and a "shore and ship rotation" training mechanism, achieving a 100% certification rate among crew members [5]. - Collaborations with Dalian Maritime University for training and scholarship programs have created a talent pool, reducing turnover in key positions [5]. Social Responsibility - Xinglian Shipping has invested in a modern logistics base in Lianyungang, increasing local port throughput by 12% and creating over 300 indirect jobs, contributing to a shipping-logistics industry cluster [5]. Future Outlook - The company plans to focus on smart vessels and power fleets as the global shipping industry transitions to digitalization and green initiatives, demonstrating a commitment to innovation and responsibility [6].