高投入、低流动、融资难——酒店业的"重资产魔咒"由来已久。如今，一个名为RWA（现实世界资产代币化） 的数字资产系统，为行业提供了一把破局的 利刃。它能将实体酒店的物理资产与经营权益，转化为可分割、可交易的数字代币，从而激活沉睡的资本，开辟全新的融资与运营模式。这期就给大家分享 酒店RWA模式。 一、酒店业的核心痛点 1、资金沉淀严重：资产流动性差，难以快速变现或再融资； 2、融资成本高：依赖银行贷款或股权融资，中小酒店难以获得低成本资金； 3、风险集中：经济周期、疫情等外部冲击下，固定成本压力剧增（如空置率上升但租金/折旧照付）。 降低投资门槛：普通投资者可通过购买代币参与高端酒店投资（如原本需千万级资金的物业，现在万元即可持有），扩大资金来源； 提升流动性：代币可在合规交易平台自由买卖，原本"锁死"的资产变为可随时交易的金融资产，解决重资产"变现难"问题。 2. 收益权证券化：将"未来现金流"提前变现 酒店是典型的重资产行业，其商业模式依赖"物业购置/租赁+装修+运营"的重资产投入。据中国旅游研究院数据，一家中高端酒店的初期投资中，物业成本 占比可达40%-60%，装修及设备占比约30%，仅10%用于运营 ...

Core Insights - The Trump Organization plans to build the "Trump Maldives International Hotel" (TMG) in November 2025, integrating blockchain technology into the investment model, allowing investors to purchase "tokens" to secure rights to hotel rooms before construction begins [1][18] - The hotel asset RWA (Real World Asset) model aims to democratize high-end hotel investments by lowering entry barriers and increasing liquidity, enabling fractional ownership of hotel rooms [3][4][7] Group 1: RWA Mechanism - The RWA model involves converting physical hotel rooms into digital assets on the blockchain, allowing them to be divided into smaller ownership shares for trading [3][4] - This model significantly reduces investment thresholds, enabling ordinary individuals to invest in high-end hotels with smaller amounts of capital [3][4] - Blockchain technology enhances transparency and security in transactions, making it difficult to manipulate ownership records [6][7] Group 2: Domestic Context - In China, the approach to RWA is cautious, with regulatory frameworks still developing, and current policies do not permit the tokenization of real estate assets [8][10] - Some regions, like Hainan and Shenzhen, are experimenting with blockchain for property registration but are not yet allowing the direct trading of property rights [8][10] - Local attempts to adopt RWA models often involve innovative but legally cautious strategies, such as offering "usage rights" instead of ownership rights [10] Group 3: Challenges for Implementation - Legal frameworks in China do not currently recognize digital tokens as property rights, complicating the implementation of RWA models [11] - Technical challenges include the need for standardized blockchain solutions and integration with existing hotel management systems, which can be costly and complex [13] - Public trust is a significant barrier, as past financial scandals have made investors wary of new investment models, necessitating third-party audits and transparency in operations [14] Group 4: Industry Transformation - The hotel industry is seeking a "light asset" revolution to reduce reliance on heavy asset models that have proven risky during economic downturns [15][16] - RWA can provide immediate funding for hotels before they open, alleviating financial pressure and allowing for more flexible investment strategies [15][16] - The integration of data from token holders can enhance operational efficiency and customer engagement, making the hotel experience more tailored and responsive [15][16]