斑马消费 . 以下文章来源于斑马消费 ，作者陈碧婷 寻找泛消费领域的斑马企业 来源|斑马消费 作者|陈碧婷 55 天后，暑期档终于等来了第一部预测内地总票房过 10 亿元的影片！ 可如今暑期档总票房刚破 51 亿元，同比下跌近 26% 。今年的暑期档影片众多、票价下降，为何票房遇冷？ 三大黄金档期中，国庆档已失势，今年暑期档若再松动，仅剩春节档一家独大，中国电影市场恐难以承受。 01 同比下滑26% 春节档后，清明、五一、端午档接连失利，电影行业寄希望于暑期档。北京、浙江、江苏、广西等地纷纷发放电影消费券，全国平均票价较去年下 降 2.3 元。与此同时，大片也密集上映，却未能带动观影潮。 猫眼专业版显示，截至 7 月 27 日，今年暑期档仅收 51.61 亿元，去年同期票房为 69.70 亿元，同比下降 25.95% 。这一票房数据，甚至低于特 殊时期的 2021 年与 2022 年。 如今，距离暑期档结束仅剩 35 天，之后就算每天票房破亿，也无法赶上 2024 年暑期档的 116 亿。去年暑期档，已经是十年最差。 出现这一结果，并非是电影公司没拿出"好"作品。 暑期档已过三分之二，电影市场，有人欢喜有人忧 ...

作者 | 乔悦 孙月（实习生） 视觉 | 诺言 这个暑期，《 酱园弄·悬案 》《长安的荔枝》《罗小黑战记2》《你行！你上！》《戏台》轮番登场，宣 发铺天盖地，电影院依然灯火通明。一些热门场次座无虚席，排片表也在竭力营造"档期回暖"的气氛， 仿佛电影市场正在恢复元气，进入旺季。 可走进影院才发现，热闹只是表象。非核心时段，许多影厅空空荡荡。 编辑 | 江江 新媒体编辑 | 宝珠 《你行！你上！》 《罗小黑战记2》 《长安的荔枝》电影海报 有观众晒出工作日晚上走进影院的照片，整个影厅里只有她一个人。她只敢坐在最靠近门口的位置，银 幕上的对白在空厅中回响，一个突如其来的特写就能被吓得倒吸一口凉气。 数据印证了这份直观的冷清。 截至7月23日14时，2025年暑期档总票房仅为42.97亿元——距离整个档期过半，尚未突破50亿大关。 而疫情前的2019年暑期档总票房为177.78亿元，2015—2018年间也普遍保持在120亿以上。今年的票房甚 至连这些数字的一半都没达到。 虽然《长安的荔枝》在上映首周表现较好，六天累计票房突破3亿元，但并未带动整体市场走热，更多 影片票房平平、排片也迅速缩水。 这不是个别现象。 从今 ...

55 天后，暑期档终于等来了第一部预测内地总票房过 10 亿元的影片！ 可如今暑期档总票房刚破 51 亿元，同比下跌近 26% 。今年的暑期档影片众多、票价下降，为何票 房遇冷？ 三大黄金档期中，国庆档已失势，今年暑期档若再松动，仅剩春节档一家独大，中国电影市场恐难以 承受。 同比下滑 26% 以下文章来源于斑马消费 ，作者陈碧婷 斑马消费 . 寻找泛消费领域的斑马企业 来源丨 斑马消费（ID:banmaxiaofei） 作者丨陈碧婷 图源丨Midjourney 春节档后，清明、五一、端午档接连失利，电影行业寄希望于暑期档。北京、浙江、江苏、广西等地 纷纷发放电影消费券，全国平均票价较去年下降 2.3 元。与此同时，大片也密集上映，却未能带动观 影潮。 猫眼专业版显示，截至 7 月 27 日，今年暑期档仅收 51.61 亿元，去年同期票房为 69.70 亿元，同 比下降 25.95% 。这一票房数据，甚至低于特殊时期的 2021 年与 2022 年。 如今，距离暑期档结束仅剩 35 天，之后就算每天票房破亿，也无法赶上 2024 年暑期档的 116 亿。去年暑期档，已经是十年最差。 出现这一结果，并非是电影公 ...

文 | 《BUG》栏目 徐苑蕾 自上映以来，由陈可辛执导、欢喜传媒主控出品的《酱园弄·悬案》票房与口碑双双遭遇滑 铁卢，从备受瞩目的暑期档种子选手，沦为最令观众失望的影片之一。 这部集结了章子怡、雷佳音、杨幂、赵丽颖、易烊千玺、谢娜等顶流明星的"史诗级阵 容"电影，上映首周便遭遇口碑反噬，豆瓣开分仅 5.9 分（目前 5.7 分），创下陈可辛导演 生涯最低纪录。 截至发稿，上映一个月的《酱园弄·悬案》累计票房为 3.75 亿元，或远未达到片方的投资 回本线。 2024 年，欢喜传媒曾因《红毯先生》票房不及预期导致业绩由盈转亏，这一次 或将再度因押注名导失利而陷入业绩泥潭。 顶流阵容失灵 口碑票房双崩 然而，影片自 6 月 21 日正式公映后，市场反应却急转直下。影片豆瓣开分仅 5.9 分（截 至发稿评分下降至 5.7 分），不仅远低于及格线，更创下陈可辛导演生涯最低分的纪录。 翻看各大平台的观众评论，"明星 PPT ""剧情稀碎""诈骗式营销"成为高频词。豆瓣上最高 点赞数的短评如此写道："像 1000 响的炮仗一样噼里啪啦地放过去了。以后拍电影可以不 搞全明星阵容了吗，每个人都抱着必出神图的决心在浮夸做作地 ...

Core Viewpoint - Company expects significant profit growth for the first half of 2025, with net profit projected to increase by over 50% compared to the same period last year [1][2]. Group 1: Performance Forecast - Company anticipates net profit attributable to shareholders to be between 180 million and 230 million yuan for the first half of 2025 [1]. - The expected net profit after deducting non-recurring gains and losses is projected to be between 140 million and 190 million yuan [1]. - This represents an increase of 91.57 million yuan to 136.57 million yuan compared to the previous year's net profit of 104.47 million yuan [2]. Group 2: Industry Performance - The Chinese film market's box office reached 29.231 billion yuan in the first half of 2025, marking a year-on-year growth of 22.91% [2]. - The number of moviegoers increased to 641 million, reflecting a year-on-year growth of 16.89% [2]. - Factors contributing to this growth include improved film supply, the influence of major films, and increased viewing demand [2]. Group 3: Company Strategy and Operations - Company has optimized its cinema development strategy and strengthened its competitive position in the film investment sector, leading to an increase in box office market share [2]. - The company has implemented refined management practices to enhance operational efficiency and maintain competitive cost control [2]. - Company has diversified its film production and distribution strategy, with several films released and a robust pipeline of upcoming projects, including short dramas [2].

得益于观影需求的稳步回升以及优质内容的集中供给，2025年暑期档电影市场总票房正式突破30亿元大关。 业内人士指出，随着7月学生陆续进入假期，重磅影片于7月—8月上映后数据将有所修复。从前期市场表现及后续影片储备来看，6月进口片及部分国产影片已成功 吸引观众，伴随7月—8月国产重磅影片的密集上映，票房有望迎来爆发式增长。 暑期档总票房突破30亿元关口 记者从猫眼专业版获悉，截至目前，2025年暑期档电影市场总出票超7660万张，总场次超1760万场，总票房突破30亿元关口。 | 碟中谍8: 最终清 | | | | | | --- | --- | --- | --- | --- | | 賞 | 35228.38 | 11.6% | 9.5% | 3.4% | | 2025-05-30上映 | | | | | | 名侦探柯南: 独眼 | | | | | | 的残像 | 32988.37 | 10.9% | 7.8% | 5.1% | | 2025-06-27上映 | | | | | | 新·驯龙高手 2025-06-13上映 | 26851.72 | 8.8% | 8.3% | 3.2% | | F1: 狂飙飞车 ...

本文来自微信公众号 "娱乐独角兽"（ID：yuledujiaoshou），作者：李寻欢，36氪经授权发布。 作者| 李寻欢 编辑| 赤木瓶子 步入7月中旬，暑期档即将过半，但档期票房只有29亿出头。 即使接下来四十余天日日破亿，也离2024年暑期档的116亿有很大一段距离。 而2024年暑期档在近十年是个什么水准呢？高情商回答：好于2020-2022年，处于中等水准。低情商回答：别扯了，要不是那三年因为疫情影院要么不开 业，要么被限制上座率，影片供应也跟不上，2024年暑期档的表现说是近十年最差都没问题。 | 票房 | 月票房 | 档期票房 | 年票房 | 自定义 | 端午档 | 2020年 | 36.16亿 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 7月20日-8月31日 43天 | | | 春节档 | | 2025年 本档期 6月1日-8月31日 92天 | | 29.31亿 | 七夕档 | 2019年 | | | | | | | | | 6月1日-8月31日 92天 | 177.78亿 | | 情人节档 | | | ...

Group 1 - The core viewpoint of the article highlights the resurgence of the Chinese film market, with the summer box office for 2025 surpassing 2.7 billion yuan as of July 9, driven by a diverse range of films and positive audience engagement [1][4][42] - The first half of 2025 saw a total box office of 29.231 billion yuan, marking a year-on-year increase of 22.91%, the best performance in five years, and ranking third in Chinese film history for the first half of the year [1][38] - The summer film season features a rich variety of genres, including historical, suspense, animation, and science fiction, catering to diverse audience preferences [6][10][20] Group 2 - Notable films include "F1: Speeding" which has become a box office hit, and "Jurassic World: Rebirth," which achieved a first-day box office of 72.518 million yuan, ranking second for single-day box office in the horror genre over the past three years [8][33] - Domestic films are primarily focused on comedy, suspense, and animation, with "Sauce Garden Case" leading the box office among domestic films [10][20] - The animation film "Chatting: Lanruo Temple" is highlighted for its innovative storytelling and aesthetic appeal, marking a significant entry in the domestic animation landscape [15][17] Group 3 - The article emphasizes the importance of audience reviews and social media in driving box office performance, with platforms like Douyin and Douban providing valuable insights into viewer feedback [21][37] - The film "F1: Speeding" exemplifies how positive word-of-mouth can significantly boost box office results, accumulating a total of 175 million yuan by July 8 [33] - The overall sentiment in the industry is optimistic, with expectations for more films to be released in the summer season, contributing to a solid foundation for the film market's recovery [20][42]

Core Insights - The latest audience satisfaction survey for Chinese films indicates that domestic films have a satisfaction score exceeding 83 points since late June, reflecting a robust and positive development in the film market [1][11] - The survey, conducted by the China Film Art Research Center and Yi'en, provides a comprehensive evaluation system independent of box office and social media metrics, covering audiences from various city tiers [3] Audience Satisfaction Trends - The survey highlights a growing trend of audience segmentation in viewing preferences, with significant differences in satisfaction ratings between general and professional audiences for the same films [6] - Three films, "The Case of the Sauce Shop," "The Nameless," and "Malice," received high satisfaction ratings, with "Malice" scoring 84.1, "The Case of the Sauce Shop" at 83.8, and "The Nameless" at 83.4 [4] Detailed Ratings Analysis - Among general audience ratings, "The Case of the Sauce Shop" excelled in story appeal and actor performance, achieving a score of 88.4 for actor performance, the highest in recent surveys [8][9] - In professional audience evaluations, "The Case of the Sauce Shop" led in 11 out of 12 metrics, with a notable score of 91.7 for its communication method [10] Market Dynamics - The overall audience satisfaction for viewing options has increased, with 88.3% of general audiences rating their choices as "very good" or "good," a slight rise from late June [11] - The summer film market is further enriched by diverse imported films, with "F1: Fast & Furious" receiving a high satisfaction score of 87.1 and "Detective Conan: The Phantom of the Eye" at 86.3, indicating sustained audience enthusiasm [13] Future Outlook - The upcoming film slate remains strong, with a variety of genres set to release, including comedies, historical dramas, and animated films, which are expected to inject further momentum into the summer box office [15]

从票房构成来看，年度票房榜前十名影片中，国产电影占据九席。《哪吒之魔童闹海》以超过51%的票 房占比持续领跑，《唐探1900》和《封神第二部：战火西岐》分列第二、三位。据悉，《熊出没·重启 未来》《射雕英雄传：侠之大者》等影片同样表现不俗。 与此同时，暑期档电影市场呈现出蓬勃发展态势。截至目前，2025年暑期档总票房已突破25亿元。今年 暑期档供给丰富，超过60部中外影片确定档期。这些影片涵盖历史、悬疑、动画、科幻、动作等十余种 类型，为观众提供了多元化选择。 国产影片在暑期档中表现尤为突出。喜剧片《长安的荔枝》改编自马伯庸同名小说，描述唐代小吏完成 特殊使命的故事。悬疑片《酱园弄·悬案》根据民国真实案例创作，从女性角度展现时代变迁。历史战 争题材《东极岛》取材于二战期间舟山东极岛的真实历史事件。 动画电影同样备受关注。《聊斋：兰若寺》从传统文化汲取创作灵感，采用独特叙事结构串联经典民间 故事。《罗小黑战记2》在保持治愈风格的基础上，全面升级动作场面，打造全年龄段观影体验。 在第十五届北京国际电影节举行期间，北京联动多个商圈600余家商户，推出凭北影节票根消费优惠活 动，进一步盘活"电影+餐饮+文旅"资源。影 ...