在中泰建交50周年与深圳-曼谷缔结友好城市10周年的重要历史节点，近日，中国商业地产领军企业印 力集团与泰国领先零售与生活方式开发商The Mall集团于深圳正式签署战略合作协议。 泰王国驻广州总领事馆总领事沈勇俊，泰国国家旅游局广州办事处副处长武玛冰，The Mall集团董事长 Supaluck Umpujh，深铁集团党委书记、董事长、万科集团董事长辛杰，万科集团执行副总裁华翠，万 科集团执行副总裁李刚，万科集团商业事业部总经理、印力总裁孙嘉，印力董事长丁力业，印力执行总 裁姚海波等共同出席，并为第九届Super-V花花节"酷泰市集"剪彩，标志着双方继6月25日曼谷战略发布 会后，合作进入全面落地阶段。 战略深化，三大维度构建跨境商业生态 此次深圳签约，是印力与THE MALL集团对6月曼谷发布的合作框架的实质性推进。根据协议，双方将 在三大核心领域深度协同。一是IP联动与场景创新，以印力"Super-V花花节"为平台，引入The Mall旗下 王牌市集IP"酷泰市集"（Kuad-Thai），通过沉浸式场景营造、特色商品融合及多媒体传播，为中国消 费者打造原汁原味的泰国文化体验空间。 二是会员体系深度互通， ...

Core Insights - The strategic partnership between Inli and The Mall Group from Thailand marks the beginning of a collaboration aimed at enhancing international consumer experiences in China [1][4] - The partnership will facilitate cross-border expansion for commercial brands and enhance member benefits, including discounts and services [4][5] Group 1: Strategic Collaboration - Inli, a leading commercial real estate operator in China, has signed a strategic cooperation agreement with The Mall Group, a top retail developer in Thailand [1][4] - The collaboration aims to create a "commercial highway" for brand and resource sharing, promoting cultural and consumer exchanges [5][4] Group 2: Economic and Cultural Impact - The partnership is expected to drive economic and cultural synergy between Thailand and China, enhancing trade relations and cultural exchange [5][4] - The Mall Group will act as a bridge to connect Thai brands with the Chinese market, expanding international customer bases through shared membership systems [4][5] Group 3: Event Launch - The launch event included the opening of the 9th Super-V Flower Festival "Cool Thai Market," showcasing Thai culture and products to Chinese consumers [1][4] - The "Cool Thai Market" will be featured in over 200 commercial projects across 55 cities under Inli, providing immersive Thai experiences [4]