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西贝下架“罗永浩套餐”,停止开放后厨参观!记者实探上海一门店:个别用餐者情绪激动!西贝或就“冷冻西兰花”发公告
中国基金报· 2025-09-14 11:05
Core Viewpoint - The article discusses the impact of recent controversies involving the restaurant chain Xibei and its association with entrepreneur Luo Yonghao, highlighting a slight decline in customer traffic and sales, while also noting that some locations have seen an increase in foot traffic compared to the previous week [1][10]. Group 1: Customer Traffic and Sales Impact - Xibei's sales have reportedly decreased by 10% to 15% compared to the previous week, indicating a negative impact from the ongoing controversy [3]. - Despite the controversy, some customers remain loyal, with a significant portion of diners being families, suggesting that the brand still retains a core customer base [4][10]. - The article notes that while some locations experienced a decline in traffic, others reported an increase compared to the previous weekend, indicating mixed results across different stores [9]. Group 2: Operational Changes and Menu Adjustments - Following the controversy, Xibei announced a nationwide suspension of kitchen tours and the removal of the "Luo Yonghao menu" from its offerings [10][11]. - The store manager explained that the kitchen setup in the Shanghai location is older, with a visible cooking area, which is not the case for most of Xibei's newer locations [6]. - The article highlights the presence of frozen ingredients in the kitchen, including a controversial frozen broccoli product, which has drawn criticism due to its long shelf life [9].
西贝下架“罗永浩套餐”,停止开放后厨参观!记者实探上海一门店:个别用餐者情绪激动!西贝或就“冷冻西兰花”发公告
Zhong Guo Ji Jin Bao· 2025-09-14 11:00
Core Viewpoint - The company Xibei is facing a public relations crisis following the controversy involving Luo Yonghao, despite a recent announcement of a "ceasefire" between them. The impact on customer traffic and sales is being closely monitored. Group 1: Customer Traffic and Sales Impact - Xibei's sales have reportedly decreased by 10% to 15% compared to the previous week, indicating a slight decline in customer traffic [1] - Despite the controversy, a visit to a Shanghai location showed that customer traffic increased during the lunch hour, with the restaurant reaching full capacity around noon [1] - Some customers expressed loyalty to Xibei, stating that they would continue to dine there despite the ongoing issues, while others were more critical and indicated they would not return [1][3] Group 2: Operational Changes - Xibei has announced a nationwide suspension of kitchen tours to ensure normal operations amid the controversy [4] - The company has also decided to remove the "Luo Yonghao" menu from its offerings, which included 13 dishes, with one dish exclusive to Beijing [4] - The store manager explained that the kitchen setup is older and retains a cooking area, which is not common in most of Xibei's newer locations [2] Group 3: Product Quality and Supply Chain - The store manager defended the use of frozen broccoli, stating that it is organic and that the company relies on bulk purchasing to ensure supply, as fresh sourcing daily would be insufficient [3] - The kitchen was noted to have various frozen ingredients, including a specific sauce that requires storage at -18 degrees Celsius [2]