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赛场之外,书写双城联动的文旅答卷
Zhen Jiang Ri Bao· 2025-06-15 23:58
Group 1 - The core idea of the event is to transform a sports match into a cultural tourism promotion platform, showcasing the cultural heritage of Zhenjiang in Xuzhou [1][3] - The event included various interactive activities, such as online games and cultural exchanges, which significantly increased public engagement, particularly around the "barbecue with vinegar" theme [2][3] - Zhenjiang's tourism department distributed 1,000 bottles of "sweet and sour hug" drinks and cultural gift packages to attendees, promoting local products and attractions [2][3] Group 2 - Prior to the match, Zhenjiang's tourism officials held meetings with over 20 travel agencies from Xuzhou to enhance collaboration between the two cities [3] - The event featured cultural performances and promotional activities, including a flash mob that highlighted Zhenjiang's historical figures and cultural essence [3][4] - The initiative included a unique ticketing strategy where a match ticket could be exchanged for various tourism benefits, extending the promotional period until September 30 [4]