Group 1 - The core idea of the event is to transform a sports match into a cultural tourism promotion platform, showcasing the cultural heritage of Zhenjiang in Xuzhou [1][3] - The event included various interactive activities, such as online games and cultural exchanges, which significantly increased public engagement, particularly around the "barbecue with vinegar" theme [2][3] - Zhenjiang's tourism department distributed 1,000 bottles of "sweet and sour hug" drinks and cultural gift packages to attendees, promoting local products and attractions [2][3] Group 2 - Prior to the match, Zhenjiang's tourism officials held meetings with over 20 travel agencies from Xuzhou to enhance collaboration between the two cities [3] - The event featured cultural performances and promotional activities, including a flash mob that highlighted Zhenjiang's historical figures and cultural essence [3][4] - The initiative included a unique ticketing strategy where a match ticket could be exchanged for various tourism benefits, extending the promotional period until September 30 [4]

Group 1 - The event on June 15 features a match between "North Xuzhou" and "South Xuzhou" at the Xuzhou Olympic Sports Center, with a focus on promoting tourism and local culture from Zhenjiang [1][2] - Zhenjiang's cultural and tourism department is actively engaging with fans by offering exclusive benefits, such as limited edition cultural merchandise and free local products [1][2] - The event includes interactive activities where participants can win free tickets to Zhenjiang's A-level tourist attractions, with a total of 1,200 tickets available [1][2] Group 2 - The Zhenjiang cultural market at the sports center will showcase products with Zhenjiang elements, including Hengshun vinegar and local specialties from the surrounding areas [2] - Fans attending the match can exchange their electronic match tickets for free entry to any A-level tourist attraction in Zhenjiang, promoting cross-regional tourism [2] - A promotional map titled "Scenic Zhenjiang" has been released, encouraging fans to visit multiple attractions and offering additional rewards for completing visits [2]