Core Insights - The article highlights the launch of ZF Aftermarket's promotional activities for the 2025 "618" e-commerce festival, emphasizing their commitment to consumer engagement through innovative technology and service upgrades [1][9] Group 1: Promotional Activities - ZF Aftermarket has initiated a comprehensive promotional campaign across five major platforms: Tmall, JD.com, Tuhu, Douyin, and WeChat Mall, running from May 13 to June 20 [2][10] - Each platform offers unique promotions, such as Tmall's exclusive discounts for members, JD.com's cashback offers, Tuhu's extended warranty services, Douyin's surprise discounts, and WeChat's employee purchase benefits [2][3] Group 2: Featured Products - The promotion includes significant discounts on key products like ZF transmission oil sets, TRW brake discs, and SACHS shock absorbers, with specific offers such as 199 yuan for gravity change and 299 yuan for circulation change on ZF products [3][6] - Limited-time offers include gifts for early purchasers of TRW brake discs and additional discounts for SACHS shock absorbers, enhancing the overall consumer experience [3] Group 3: Brand Strategy and Market Positioning - ZF Aftermarket aims to lead the industry in quality consumption upgrades by focusing on product strength and innovative service experiences, aligning with the trends of "quality consumption" and "rational shopping" [9] - The company has established a digital channel strategy to provide original quality auto parts and professional services, enhancing customer experience and brand loyalty [10]