Core Insights - The article emphasizes the importance of consumption in improving people's livelihoods and driving high-quality economic development in China during the 14th Five-Year Plan period [3][4]. Group 1: Market Expansion and Economic Contribution - China's retail sales of consumer goods are projected to grow from 39.1 trillion yuan in 2020 to 48.3 trillion yuan in 2024, with an average annual growth rate of 5.5%, and is expected to exceed 50 trillion yuan this year [4][5]. - The contribution of consumption to economic growth is around 60% annually, highlighting its role as a main engine for economic development [4][5]. - The gap between China's retail sales and that of the United States is narrowing, with China's retail sales amounting to approximately 80% of the U.S. figure in absolute terms, but exceeding it by 1.6 times when adjusted for purchasing power [5][6]. Group 2: Policy Initiatives and Local Efforts - The central government has prioritized boosting consumption as a key economic task, implementing various policies to enhance service consumption and develop new consumption scenarios [5][10]. - Local governments are also actively promoting consumption through initiatives like "Consumption Season" in Beijing and "Five-Five Shopping Festival" in Shanghai [5][10]. Group 3: Quality and New Consumption Trends - The shift towards quality consumption is evident, with service consumption's share of household spending increasing from 42.6% in 2020 to 46.1% in 2024, growing at an average annual rate of 9.6% [8][9]. - The "old-for-new" policy has significantly boosted sales in sectors like home appliances, with 2.9 trillion yuan in sales driven by this initiative in the first half of 2025 [7][9]. - Digital consumption is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total household consumption, marking it as a new growth engine [9]. Group 4: International Consumption and Tourism - China's consumption market is not only a domestic engine but also an open window for international engagement, with significant imports of consumer goods totaling 7.4 trillion yuan from 2021 to 2024 [10][11]. - The introduction of measures like "240-hour visa-free" and "immediate tax refund" has facilitated smoother shopping experiences for foreign tourists, leading to a 77.8% increase in total spending by inbound tourists in 2024 [11].

今年国庆、中秋"双节"期间，全国消费市场持续升温，各地消费者迎来了"品质消费"狂欢。盒马10月8 日发布的数据显示，"十一期间"，以帝王蟹、东星斑、牛排等为代表的品质商品成为各地消费者的首 选。随着盒马鲜生进驻徐州、江阴等多个城市，当地消费者对高品质商品爆发出强烈需求，部分门店的 消费情况甚至超越了一线城市。 "双节"数据显示，盒马鲜生江苏徐州店大闸蟹销量突破8000只登顶全国第一，"海鲜贵族"东星斑跻身全 国水产品销售前三，牛排品类销量亦位居全国新店前列。这些亮眼数据的背后，是区域新增长城市居民 对高品质商品和便捷消费的强烈需求，盒马的火爆也成为衡量区域商业活力的新风向标。 同样火爆销售的还有大闸蟹。作为中秋时节的"顶流"，今年大闸蟹提前上市，恰逢"双节"叠加，激发了 全民品蟹热潮。盒马鲜生徐州店假期售出了超8000只大闸蟹，销量位居全国门店之首。该店店长汪宏伟 表示："消费者不再只关心'送不送人'了，而是更在意'肥不肥、鲜不鲜'。"这种从"面子消费"向"里子消 费"的转变，正是品质生活觉醒的体现。 而以往只在高端宴席上出现的东星斑，也在徐州等地掀起消费热潮。在美好寓意"鸿运当头"的加持下， 这款海鲜凭借鲜 ...

今年国庆、中秋"双节"期间，全国消费市场持续升温，各地消费者迎来了"品质消费"狂欢。盒马10月8日发布的数据显示，"十一期间"，以帝王蟹、东星 斑、牛排等为代表的品质商品成为各地"吃货们"的首选。 "双节"数据显示，盒马鲜生江苏徐州店大闸蟹销量突破8000只登顶全国第一，"海鲜贵族"东星斑跻身全国水产品销售前三，牛排品类销量亦位居全国新店 前列。 数据显示，目前盒马鲜生已经进入江苏南京、徐州、无锡、苏州、扬州、泰州、宿迁、镇江、宜兴等20个市县。长假首日，不少地市门店尚未开门已有消 费者在门口排起了长队。 "品质消费热"不仅体现在海鲜上，也蔓延至肉类、烘焙等多个品类。假日期间，盒马牛排全国销售额同比增长近20%，其中厚切眼肉、战斧牛排等高端品 类更受青睐。在江阴，战斧牛排成为家庭聚会的"社交硬通货"，还有不少消费者购买现煎牛排门店现吃。"网红城市效应"叠加"品质需求"驱动，让不少年 轻消费者在小红书等平台打卡"帝王蟹自由"、"逛超市的幸福感"等生活片段，形成社交平台的流量密码。 类似徐州这样消费火爆的城市并非个例。十一期间，江阴店泰国榴莲销售破一万斤，泰州店因客流过大多次采取限流措施，马鞍山店的生蚝售出超过了 ...

今年国庆、中秋"双节"假期，全国消费市场持续升温，各地消费者以不同的方式度过长假。越来越多的 消费者选择与家人团聚，在家中享受美食与亲情时光。这一消费行为的变化，也为各地带来新的增长动 力。 盒马10月8日发布的销售数据显示，"十一"期间，以帝王蟹、东星斑、牛排为代表的高档品质商品成为 各地消费者的首选，尤其是在石家庄、洛阳、徐州、临沂、宜宾等地，消费者对高品质商品爆发出强烈 需求，部分门店消费情况比肩甚至超越了一线城市。 （图说：盒马鲜生山东 菏泽万达店黄金周期间帝王蟹备货充足） 盒马数据显示，高档品质商品不再是一线城市的专属，正逐渐成为各地居民餐桌上的"常客"。以盒马标 志性商品帝王蟹为例，假期期间整体销售额同比增长185%，中秋节单日增幅更是达到197%，二线及以 下城市消费增速远超北上广。在河南洛阳盒马鲜生涧西万达广场店，不少消费者在开店后第一时间涌入 水产区，假期期间连续多日售出帝王蟹超过100只，远超预期。而盒马帝王蟹的单日单店消费记录则是 江苏扬州盒马创造的1000只。洛阳盒马门店负责人杨红云介绍"消费者对海鲜的选购更加注重品质与新 鲜度，高端水产品逐渐走入日常消费场景。" 大闸蟹作为中秋时令的 ...

"十四五"这5年，可以说极不寻常、极不平凡，消费市场顶住压力，量质齐升——消费结构优化升 级、品质需求持续释放，消费场景日新月异、新业态蓬勃发展，中国大市场引力增强、与世界共享发展 机遇。消费"主引擎"动能澎湃，正驱动着中国经济巨轮在高质量发展的航道上踏浪前行。 "提质" 品质消费走进千家万户 消费市场规模稳居全球第二，过去4年社会消费品零售总额年均增长5.5%、今年有望突破50万亿元 人民币，消费对经济增长的年均贡献率达60%左右……这份亮眼的"十四五"消费成绩单，彰显了国内市 场的强大韧性与活力。 周末，山东日照市一家电动车旗舰店内，前来选购电动车的市民络绎不绝。"这辆高端电动自行车 原价4000元，现在政府补贴加上店铺优惠，您只需支付2800元。"店内销售员正向一位顾客详细介绍以 旧换新的优惠政策。 以旧换新政策实施以来，消费者的购买热情被点燃。"好些顾客原本还在观望，了解到能享受15% 的补贴后，立即就下单了。"该门店销售负责人告诉记者，以旧换新政策对销量的拉动效应十分明显。 正如商务部部长王文涛所说，消费品以旧换新，换出了智能，换出了绿色。截至2025年上半年，以 旧换新政策带动销售额2.9万亿元， ...

但不可否认的是，当前主流SUV市场已迈入"品质消费"的新阶段，紧凑型新能源SUV如比亚迪宋 PLUS新能源、海狮05EV和吉利银河E5等，月均销量保持在万辆以上，快速抢占细分市场份额；反观长 安CS55PLUS尽管有混动版车型推出，但依旧难以重回巅峰状态。 9月25日，长安汽车正式推出全球车型——第四代CS55PLUS，新车共发布4款配置，叠加现金优惠 后售价区间为7.89万—9.69万元。在长安汽车"天枢智能"的加持下，第四代CS55PLUS以不到10万元的 售价，解锁高快领航和APA泊车辅助等功能，宣告"燃油车也可以很智能"。 长安汽车执行副总裁杨大勇表示："中国汽车早已今非昔比，长安汽车不仅新能源做得好，在传统 动力领域与合资相比更是——后来居上、实力超车！"这不仅彰显了长安汽车作为"新央企"的技术自 信，更体现了其在燃油车领域的持续创新突破。 作为长安汽车"海纳百川"和"北斗天枢"计划下的全球战略车型，长安CS55自2017年上市以来，凭借 时尚的外观设计、空间舒适性，以及全系搭载1.5T发动机，在紧凑型SUV市场脱颖而出。截至目前，长 安CS55累计销售约110万辆，成为自主品牌SUV的一面旗帜。 ...

如何去看待和理解当前的消费品市场？ 宏观的经济数字，如社会消费品零售总额、居民消费价格指数（CPI）、消费品投资的规模等，也许只能让人们看到总量的变化，却缺乏对质量和细分行 业情况的体察。 面对错综复杂的市场环境，当下人们往往会感受到"消费降级"和"消费升级"同时存在的现象，但如何去理解和把握市场发展的走向，更有赖于深一层次的 大数据维度和分析视角。 今年，一份覆盖千万品牌、十亿用户的《中国线上消费品牌指数（CBI）》报告却揭示了市场中被人们忽视的"数据真相"。这份由北京大学国家发展研究 院（以下简称"北大国发院" ）发布，淘天集团提供技术支持的报告已经发布到第二季度。 其核心的"中国线上消费品牌指数"（也就是"CBI"指数）以淘宝天猫平台全网商品和10亿消费者的真实购买行为为样本，先形成一套客观的全网商品评分 和排名，然后度量消费者购买品牌商品的行为变化。 | | | | | | 中国线 首页 - 二 一指数 (CBI) 快消新锐品牌50强 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | ...

12日，吉林省消费者协会、长春市消费者协会联合召开2025年吉林省"3·15金秋购物节"公益活动新闻通 报会介绍，该省36家诚信企业将携手打造品质消费新体验，激发市场活力。 对于此次公益活动，尹贤淑指出，各级消协组织要以消费者满意度为核心，推动消费者权益保护向纵深 发展；企业要以诚信为本，以标杆企业为榜样，展现企业责任担当，优化服务体验，增强消费者信任感 与满意度；凝聚多方合力，共同构建政府的"护航体系"，企业的"诚信矩阵"，消费者的"监督网络"。 （文章来源：中国新闻网） 据介绍，2025年的活动继续坚持"六好"标准，该省严筛企业资质，从87家申报企业中择优选定36家参 与，活动时间为9月15日至10月15日，为期31天，聚焦品质消费而非单纯价格促销。 当天的通报会现场，7家企业代表依次发言，公开承诺履行"六好"标准，严守"无重大舆情""无抽检不合 格"等红线，并接受社会监督。 中国消费者协会常务理事、吉林省市场监督管理厅一级巡视员尹贤淑表示，消费是经济增长的"压舱 石"，上半年吉林省社会消费品零售总额同比增长4.8%，网络零售额同比增长12.7%，为活动奠定良好 基础。 "3·15金秋购物节"公益活动以" ...

Core Points - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum opened on September 5, aiming to activate quality consumption and enhance cross-border industrial cooperation between Hengqin and Macau [1][2] - The event features three main exhibition areas: Cross-Border E-Commerce, High-Quality Life, and Intangible Cultural Heritage, covering a total area of 50,000 square meters [3] - Nine significant cooperation agreements were signed during the opening ceremony, focusing on cross-border logistics, government-enterprise collaboration, health products, and specialty agricultural product trade [2][3] Group 1: Event Overview - The expo is supported by the State-owned Assets Supervision and Administration Commission and local governments, emphasizing the integration of Macau into national development [1][2] - The event is part of a broader strategy to promote consumption upgrades and cultivate new productive forces in the region [2] Group 2: Exhibition Details - The Cross-Border E-Commerce area includes major companies like JD Group and various platforms, showcasing the entire industry chain from manufacturing to logistics [3] - The Intangible Cultural Heritage area aims to promote cultural exchange and protection within the Greater Bay Area [3] - The Rural Revitalization area features products from various regions, enhancing the economic vitality of rural areas through a "product + cultural tourism" model [3] Group 3: Key Participants - Notable attendees included officials from the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission, and various local government representatives [4]

Group 1 - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring a strong lineup of central state-owned enterprises (SOEs) [2][3] - The event will include a special exhibition area for intangible cultural heritage, showcasing original works from Jiangxi, Yunnan, Hunan, and Suzhou, along with exquisite Chinese porcelain and various gourmet foods [2] - The expo aims to promote high-level opening up and industrial upgrading, serving as a platform for expanding business channels and deepening international cooperation [3] Group 2 - Central SOEs such as China Telecom, COFCO, and China National Pharmaceutical Group will present high-quality products, demonstrating the strength and influence of state-owned enterprises in innovation and cultural output [3][4] - The event will also feature a cultural tourism theme forum, focusing on the integration of cultural and tourism sectors, discussing various industries such as performing arts, e-sports, and digital art [4] - The participation of diverse enterprises highlights the potential for international collaboration and the showcasing of Chinese manufacturing capabilities [3]