Core Viewpoint - The article highlights the deceptive practices of certain stores selling overpriced health products to elderly consumers, leading to significant financial losses for victims [1][10][12]. Group 1: Deceptive Practices - Many stores disguise themselves as sellers of basic food products while secretly marketing high-priced health products to seniors [1][10]. - Elderly consumers have reported spending substantial amounts, with one individual estimating over 500,000 yuan on various health products over four years [1][10]. - Sales representatives often make misleading claims about the health benefits of these products, suggesting they can alleviate serious medical conditions [1][2][9]. Group 2: Product Misrepresentation - An example product, "希欣康红曲植物甾醇硒精华片," was marketed as a health supplement but lacked proper health product labeling, instead being labeled as "压片糖果" (compressed candy) [2][5]. - The production company’s website claims the product is for heart and brain health, but its registered trademark covers ordinary food items, not health supplements [5][9]. Group 3: Pricing and Sales Tactics - Some products, even those with health product labels, are sold at inflated prices; for instance, a product priced at 450-700 yuan online was sold to seniors for 2000 yuan [10][11]. - Sales tactics include offering free items like eggs and rice to attract elderly customers, who are then subjected to high-pressure sales tactics during "training sessions" [13][15]. Group 4: Consumer Vulnerability - Elderly consumers are often targeted due to their isolation and vulnerability, making them more susceptible to believing in the efficacy of these products [12][20]. - The sales process involves creating a sense of community and emotional support, which further entraps elderly individuals into purchasing expensive products [20][24]. Group 5: Regulatory Challenges - The article discusses the difficulties faced by regulatory bodies in taking action against these deceptive practices, as the products themselves are not classified as defective [18][21]. - Effective enforcement requires evidence of false advertising, which can be challenging to obtain due to the nature of the sales tactics employed [21][24].