Group 1 - The core viewpoint of the article highlights the rising trend of wild vegetables among young consumers, indicating a shift in dietary preferences towards healthier, seasonal options [1][19]. - Sales data shows that spring vegetables have seen significant growth, with a 103% year-on-year increase and a 55% month-on-month increase in transaction volume [2]. - The introduction of nearly 50 seasonal vegetables by Hema, including well-known varieties and unique products, reflects the growing interest in wild vegetables [3]. Group 2 - The restaurant industry is responding to the demand for spring vegetables, with a 470% year-on-year increase in the number of dining merchants offering "spring vegetable" sets on Meituan [5]. - Various hotpot chains are competing to incorporate spring vegetables into their menus, showcasing innovative dishes that highlight seasonal ingredients [6][7]. - The popularity of wild vegetable hotpots is evident, with significant social media engagement, as the topic has garnered over 89 million views on Douyin [12]. Group 3 - The surge in interest for wild vegetables is linked to the rise of local cuisine and the exploration of unique food experiences by consumers, particularly during the Qingming holiday [20]. - The rich variety of edible wild vegetables in regions like Guizhou and Yunnan, along with the cultural significance of consuming these ingredients, contributes to their growing popularity [21]. - Seasonal offerings of wild vegetables not only attract customers but also enhance restaurant profitability, with some establishments reporting a 27% increase in profit margins from spring menus [25]. Group 4 - The trend of "foraging" for wild vegetables has become a new social activity among young people, leading to increased outdoor engagement and a rise in related dining experiences [27][28]. - The demand for fresh and healthy ingredients aligns with broader consumer trends, as evidenced by the rising prices and popularity of spring vegetables like Chinese toon [30]. - The restaurant industry must innovate continuously to capitalize on the wild vegetable trend, as it presents a unique opportunity for attracting customers and enhancing brand visibility [31][32].