Core Viewpoint - The surge in gold prices has significantly increased the cost of traditional wedding gold items, leading to changes in consumer purchasing behavior and preferences for alternatives [1][3]. Group 1: Gold Price Trends - As of April 2025, international gold prices have surpassed $3,350 per ounce, with domestic gold jewelry prices reaching approximately 1,020 RMB per gram, marking a more than 100% increase over three years [1]. - The total cost of a traditional wedding "three golds" (gold ring, necklace, and earrings, approximately 50 grams) has escalated from 22,500 RMB three years ago to 50,000 RMB, with a 10,000 RMB increase occurring within this year alone [1][3]. Group 2: Consumer Behavior Changes - Many prospective newlyweds are experiencing unprecedented financial pressure when purchasing "three golds" due to soaring prices, leading to hesitance and reconsideration of their wedding budgets [3][5]. - Some consumers are opting for alternatives such as "gold-plated silver" jewelry or custom-made pieces from goldsmiths to mitigate costs, with a notable increase in the number of young couples choosing to repurpose old gold into new designs [6][7]. Group 3: Market Responses - The trend of "打金" (custom goldsmithing) has gained popularity, with many young couples bringing in old gold to create new pieces, reflecting a shift towards more personalized and cost-effective options [6][8]. - The practice of purchasing gold bars from banks and having them crafted into jewelry is also on the rise, as it can lead to significant savings compared to buying ready-made jewelry from stores [6][7].