Core Insights - The price of domestic gold jewelry has surpassed 1000 yuan per gram, with retail prices varying significantly among brands, ranging from 950 yuan to 1028 yuan per gram for mainstream brands, while some promotional brands offer prices as low as 820 yuan to 860 yuan per gram [1][3][5] Group 1: Sales Personnel Performance - Sales personnel exhibit varied service levels, with only 3 out of 9 brands having staff who actively explain product series, design concepts, and craftsmanship details [9][10] - Many sales staff lack systematic knowledge about the products they sell, often stating they cannot differentiate between the numerous styles available [9][10] - The disparity in service quality reflects a broader issue within the industry regarding the professional development of sales personnel [10][16] Group 2: Luxury Market Transition - The rising gold prices are pushing gold jewelry closer to the luxury market, yet the professional skills of sales personnel have not kept pace with this transition [10][16] - Brands like Laopu Gold and Linchao Jewelry are successfully transitioning to luxury by enhancing their service quality and product knowledge among staff [10][11][15] - The industry faces a talent gap, with a disconnect between the high standards for luxury brand representatives and the lower expectations for general sales staff [16][17] Group 3: Training and Development Needs - The industry needs to invest in training for sales personnel to become "brand ambassadors" who can effectively communicate product craftsmanship and cultural significance [16][17] - Without proper investment in training and respect for frontline staff, the luxury branding efforts may be superficial and fail to resonate with consumers [16][17] - The lack of knowledgeable sales personnel can undermine brand value, as consumers may question the justification for higher prices if the staff cannot articulate the product's value [17]