金色年华·滇西漫游银发旅游专列

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银发旅游列车,让供需有效对接(提振消费一线观察)
Ren Min Ri Bao· 2025-05-24 21:52
Core Viewpoint - The development of senior tourism trains in Yunnan is aimed at tapping into the growing silver-haired consumer market, providing tailored travel experiences for the elderly, and enhancing off-peak tourism consumption [4][6]. Group 1: Senior Tourism Train Development - The "Golden Age · Western Yunnan Tour" train is a newly developed quality senior tourism train, jointly launched by the Kunming Railway Bureau and China Travel Star Tourism Train Co., Ltd [4]. - Over 80% of the passengers on these tourism trains are aged 60 and above, indicating the significant presence of the elderly demographic in the tourism market [4]. - The train features amenities such as single beds, independent bathrooms, and a smart temperature control system, catering to the comfort needs of senior travelers [2]. Group 2: Market Demand and Product Offerings - There is a lack of diverse tourism products suitable for the elderly, who prefer slower-paced travel experiences [4]. - The introduction of senior tourism trains effectively meets the demand for comfortable travel options, allowing for a more enjoyable experience compared to traditional bus tours [4][6]. - The Yunnan region is integrating lesser-known but unique cities into its travel routes, broadening the appeal of its tourism offerings [6]. Group 3: Future Development and Strategy - Plans are in place to establish a product system for senior tourism trains that includes quality, comfort, and inclusive options, providing more choices for the elderly [5]. - The development of senior tourism trains is expected to stimulate off-peak tourism consumption and maximize railway capacity [6]. - There is a call for further adaptations in scenic areas to accommodate elderly visitors, including the development of wellness and cultural tourism products [7].