Core Viewpoint - The launch of the "Golden Dragon Fish Fengyitang" brand by COFCO International marks a strategic shift from traditional grain and oil leadership to a focus on health-oriented food products, aligning with China's health strategy and consumer demand for healthier eating options [1][3][9] Group 1: Brand and Product Launch - COFCO International unveiled the "Golden Dragon Fish Fengyitang" brand in Shanghai, introducing functional products such as glycerol diester oil and plant sterol protein milk [1][5] - The event emphasized the theme "World's Top 500, Researching Eastern Food Therapy," gathering industry leaders and partners to envision the future of food therapy technology [1][3] Group 2: Health and Nutrition Focus - The brand aims to integrate health management into daily meals, addressing the shift in consumer dietary preferences from merely eating enough to eating healthily [3][9] - The products are designed to meet specific health needs, such as cardiovascular health, weight management, and blood sugar control, in line with the national "Healthy China 2030" initiative [5][6] Group 3: Scientific and Technological Innovation - The glycerol diester oil is positioned as a healthier alternative to traditional oils, with a different metabolic pathway that reduces fat accumulation in the body [5][6] - The plant sterol protein milk is designed to lower LDL cholesterol levels through a competitive absorption mechanism, with studies indicating a 9%-10% reduction in LDL cholesterol with a daily intake of 2 grams of plant sterols [6][8] Group 4: Future Development Plans - The company plans to expand its product line to include low-GI foods for diabetics, DHA nutrition products for pregnant women and infants, and natural vitamin E products for anti-aging [8][9] - The overarching goal is to promote a shift from basic dietary needs to health-oriented food solutions, enhancing both the length and quality of life [9]