Core Insights - The "Xinyu" plan by China Life Insurance Guangdong aims to enhance insurance services by focusing on community engagement and addressing the needs of residents, particularly the elderly [1][7] - The initiative seeks to bridge the gap in insurance service delivery by providing accessible, understandable, and trustworthy insurance solutions to the community [2][6] Service Downward: Strengthening Community Rights Protection - The "Xinyu" plan addresses the diverse and deepening insurance needs of residents, particularly the elderly, by creating a community-centric service network that integrates individual and group insurance resources [1][4] - The plan aims to resolve traditional service issues such as information asymmetry and high service thresholds, thereby protecting consumer rights effectively [1][4] Service Integration: Delivering Protection to Households - The initiative integrates personal and group insurance services, establishing a physical presence in communities to facilitate policy education, public lectures, and claims assistance [2][6] - This approach transforms complex insurance terms into accessible information for community residents, enhancing their understanding and trust in insurance products [2][6] Financial Literacy: Bridging the Digital Divide - China Life Insurance Guangdong emphasizes consumer financial education, conducting numerous activities to help the elderly understand financial risks and insurance basics [5] - The company has organized over 6,000 smartphone training sessions to assist the elderly in navigating digital tools, ensuring they can access services effectively [5] Professional Services: Building a New Community Service Ecosystem - The "Xinyu" plan prioritizes understanding and meeting the real needs of community residents, particularly the elderly, through systematic training and practical service experience [6] - The initiative includes innovative services like "Elderly Companionship Classes" and "Counter Care Days," integrating insurance with health services and community support [6] Commitment to Community: Being a Trusted Support - The "Xinyu" plan reflects China Life Insurance Guangdong's commitment to protecting consumer rights and enhancing service transparency throughout the insurance process [7] - The company aims to continuously improve service experiences and professional capabilities while reinforcing risk management systems to ensure that insurance becomes a reliable support for households [7]