金融服务下沉社区，是助推基层治理能力现代化的重要一环。老年大学课堂上，细致的讲解让防骗知识 声声入耳；社区活动中，互动体验游戏让居民在参与中提升辨别能力……近年来，民生银行持续将金融 服务延伸至基层治理的神经末梢，以群众喜闻乐见的方式，开展多层次、有温度的反诈宣传，打通了金 融安全"最后一公里"。 在江苏，"反诈宣传"不仅是一场场知识普及，更是一份份情感连接。 "你们来得太及时了！"在苏州市姑苏区双塔街道里河社区的活动室里，71岁的李阿姨紧握民生银行苏州 分行工作人员的手连声道谢。几天前，她险些因"社保补缴"骗局损失3万元积蓄，而此刻她正认真聆听 一场题为"幸福三重奏，编制美好生活"的公益讲座，仔细记录每个防骗细节。 该活动由民生银行苏州分行联合苏州广电老年大学共同举办，聚焦"安心、安居、安康"三大主题，以反 诈课堂、法律咨询、芳香疗愈等形式，为社区居民尤其是老年人带来实用又温暖的关怀体验，并向居民 赠送了《老年人防骗指南》等实用伴手礼。 反诈课堂上，宣讲师以真实案例揭秘"以房养老""高息理财"等骗局，并设置"大家来找茬"互动环节，邀 请居民扮演"反诈侦探"识破诈骗话术。李阿姨所在小组表现出色，她准确指出"免 ...

转自：新华财经 服务融合：让保障直达百姓家门口 "鑫域"计划通过整合个人与团体保险服务资源，实现优势互补，依托"一街道一营业部、一社区一小 组"的实体进驻机制，配备专职服务队伍，联合政府、街道、社区等多方力量，共同推进政策宣讲、惠 民讲座、现场咨询、理赔协助等服务，把复杂专业的保险条款转化为社区居民"听得懂、用得上、信得 过"的安心保障。 目前，"鑫域"计划服务网络已覆盖全省（不含深圳）超140个街道、400个社区。在韶关，服务专员深入 粤北村居，为行动不便的老年人提供上门理赔协助，现场收集材料、解读条款，极大提高老年人保险保 障水平。这类服务不仅提升了理赔效率，更增强了老年群体对保险服务的信任感和获得感。 科普入户：弥合数字鸿沟，提升金融素养 广东国寿高度重视消费者金融教育，在全省范围内持续开展多场金融知识普及活动。内容涵盖保险基础 知识、反诈宣传、政府惠民政策解读等，以通俗易懂的方式帮助老年人识别金融风险、建立理性投保观 念，从源头守护他们的财产安全。 为回应社会对更便捷、更有温度保险服务的新期待，中国人寿广东省分公司（以下简称"广东国寿"）坚 持"以人民为中心"，创新推出"鑫域"计划，推动保险服务主动下 ...

Core Insights - Dongtai Rural Commercial Bank's Ergang Branch conducted a "Financial Services Delivered to Your Door" event focused on the South American white shrimp farming industry, aiming to provide tailored financial products like "Xingyu Fumin Loan" and "Huinong Quick Loan" to local farmers [1][2] Group 1: Event Preparation and Execution - The branch's president personally visited the park's management to introduce exclusive credit and investment product plans, gaining their support [1] - The branch joined the farmers' WeChat group to enhance awareness and participation by announcing event details in advance [1] - Multiple channels, including phone and WeChat, were used for invitations, and the event was well-prepared with promotional materials and gifts [1] Group 2: On-Site Engagement and Customer Needs Assessment - The event utilized a combination of online information dissemination and offline presentations to engage farmers, addressing their financing and investment inquiries [1] - A detailed service ledger was created on-site to collect key customer information, laying the groundwork for personalized follow-up services [1] Group 3: Outcomes and Future Plans - The event attracted 12 farmers, with 10 expressing valid financing and investment needs, including 5 with a total loan intention of 2.6 million yuan [2] - Post-event, the branch organized a review to optimize promotional strategies and customer information management processes [2] - The branch plans to conduct regular service activities to further explore financing needs in the aquaculture industry, aiming to increase both the number of loan clients and loan balances [2]

近日，垛石农行的工作人员带着设备和满心的热情，早早来到了老杨沟村。村委大院里，桌椅摆放得整 整齐齐，制卡机、移动 PAD 等设备已经提前调试妥当，一切准备就绪，只待为村民们提供高效便捷的 服务。今天，垛石农行的任务是为村民办理和更换升级社保卡，让金融服务真正扎根乡村，贴近村民生 活。 在过去，村民们办理社保卡业务常常面临诸多不便。村里有不少老人，他们行动不便，前往银行网点需 要家人陪同，来回折腾，耗费大量时间和精力。还有一些村民忙于农活，很难抽出时间专门去银行办理 业务。而这次，垛石农行将服务点直接设在村里，把银行柜台"搬"到了村民家门口，用耐心细致的服 务，为大家省去了奔波之苦。服务现场，工作人员分工明确，从信息录入到卡片激活，每一个环节都井 然有序。遇到操作不熟练的村民，工作人员便放慢速度，一步步耐心指导，确保每一位村民都能顺利完 成业务办理。一位年过七旬的张大爷在工作人员的帮助下，顺利更换了社保卡，他开心地说："以前去 银行办业务，我一个人根本不行，还得让孩子们请假陪我去。今天在家门口就能办，真是太方便了！" 除了银行卡业务，垛石农行的工作人员还结合村民的实际需求，开展了金融知识宣传活动。他们精心准 备 ...

Group 1 - The Agricultural Bank of China (ABC) is actively providing financial services in rural areas by setting up service points directly in villages, which enhances accessibility for residents [1][3] - The initiative addresses challenges faced by villagers, particularly the elderly, who previously struggled with long travel times to bank branches, thus improving their overall experience [3] - In addition to social security card services, ABC is also educating villagers on financial knowledge relevant to agriculture and daily life, using easy-to-understand materials to promote financial literacy [3] Group 2 - The on-site service approach not only improves operational efficiency by consolidating previously delayed business but also strengthens the relationship between the bank and the villagers [3] - The positive feedback from villagers, reflected in their smiles, underscores the importance of delivering financial services beyond traditional banking environments [3]

Core Viewpoint - Qingdao Bank has initiated a series of community activities to address residents' cash-related issues, enhancing financial services and optimizing cash service ecosystems [1][4][12] Group 1: Community Engagement - The "Mobile Cash Service Workstation" initiative has conducted 9 events, serving over 1,000 residents and facilitating the exchange of more than 280,000 coins and 10,000 damaged banknotes [1][4] - The activities have received widespread praise from community residents, showcasing the bank's commitment to providing accessible financial services [1][4] Group 2: Cash Exchange Services - The focus of the activities is on coin exchange services, effectively addressing the challenges faced by small merchants and residents with excess coins [4] - The initiative has successfully activated dormant coins, improving the circulation of cash within the community [4] Group 3: Damaged Currency Exchange - The bank staff provided professional identification and exchange services for damaged banknotes, ensuring compliance with the People's Bank of China's regulations [8] - Residents expressed gratitude for the service, highlighting the importance of such initiatives in preventing financial loss [8] Group 4: Financial Literacy and Awareness - The activities included educational components, distributing materials on counterfeit currency detection and legal cash handling practices [8] - Bank employees engaged with residents, particularly the elderly, to enhance their understanding of currency security and financial risk prevention [8] Group 5: Future Plans - Qingdao Bank plans to continue its community service efforts, aiming to improve customer experience and the quality of financial services [12]