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“钛”会造!京东“超级供应链”将千元级材质打入百元市场
Core Insights - Titanium cookware is gaining popularity due to its health benefits, lightweight, and durability, with a projected compound annual growth rate of 109% from 2023 to 2025 according to JD.com [1] - The shift from niche to mass consumption of titanium cookware is driven by JD.com's "super supply chain" capabilities, facilitating a transformation in China's manufacturing from "mass production" to "flexible intelligent manufacturing" [1] Group 1: Product Innovation - JD.com's "Hongyun Tandou" cookware utilizes plasma titanium melting technology to create a natural physical non-stick layer, eliminating harmful chemical coatings and ensuring a healthy cooking experience [2] - The cookware series has received multiple international design awards, showcasing the integration of traditional Chinese cultural elements with modern industrial design [2] - The titanium health coffee cup emphasizes lightweight design and corrosion resistance, balancing portability, aesthetics, and health [5] Group 2: Supply Chain Transformation - JD.com's "super supply chain" empowers traditional manufacturing by collaborating with over 70% of domestic industrial belts, enhancing product development through data sharing and logistics support [5] - In the Zhejiang Yongkang industrial belt, traditional manufacturing is undergoing significant changes, with advanced technologies reducing defect rates by over 60% compared to manual operations [5] - The flexible supply chain allows for rapid transformation of consumer demands into product development directions, improving efficiency and reducing waste [5] Group 3: Market Dynamics - The transition of titanium cookware from niche to mass market is attributed to improved cost-performance ratios, making previously expensive products more affordable [6] - JD.com's supply chain optimization enhances resource allocation and collaboration efficiency, significantly reducing supply chain risks [6] - JD.com has served over 10 million users, achieving a new product development success rate of over 90%, connecting consumer needs with manufacturing sources [6][7]
钛厨具走向大众消费 京东“超级供应链”深度赋能传统制造业
Zheng Quan Ri Bao Wang· 2025-11-09 13:41
本报讯(记者梁傲男)京东消费数据显示,2023年至2025年,钛厨具成交金额复合增长率高达109%。这一 消费趋势的背后,是京东依托其"超级供应链"能力,推动钛厨具从小众市场走向大众消费,同时带动中 国制造业从"大批量生产"向"柔性智造"转型升级。 近日,《超级"真"探》栏目携手京东京造采销,走进"世界五金之都"永康产业带,深入京东京造"鸿运 当头"炒锅工厂和钛健康咖啡杯工厂,探秘京东如何通过柔性供应链建设,将前沿科技转化为普惠于民 的品质生活好物。 京东京造推出的"鸿运当头"锅具采用等离子钛熔射技术,在锅体上形成天然物理防黏层,真正做到零化 学涂层,从源头上杜绝有害物质析出的可能,让消费者享受健康烹饪的安心体验。同样,钛健康咖啡杯 则聚焦轻量化设计与抗腐蚀性能,通过上百道精细工序,实现了便携、美观与健康饮水体验的多重平 衡。这些产品的问世,不仅体现了中国设计的原创能力,更彰显了中国制造向"中国智造"迈进的坚定步 伐。 优质产品的背后,是京东"超级供应链"对传统制造业的深度赋能。京东京造依托京东基于过去二十多年 来锤炼的供应链基础设施能力,与国内超70%产业带展开合作,通过数据共享、物流支持等核心能力, 建立 ...