Core Insights - Gold prices have surged, with spot gold reaching $4,800 per ounce for the first time, leading to an increase in domestic gold jewelry prices, with many brands approaching 1,500 RMB per gram [2] - The price of gold jewelry at the Henan Xuchang-based brand "胖东来" is approximately 200 RMB cheaper per gram compared to leading brands, attracting a significant number of consumers [2][3] - The popularity of "胖东来" has resulted in long queues for purchases, with consumers even traveling from other provinces to buy gold jewelry [3] Pricing Summary - As of January 22, the gold price at "胖东来" ranges from 1,291 to 1,356 RMB per gram, with most jewelry styles not incurring additional processing fees [2] - Different types of gold jewelry at "胖东来" are priced distinctly, with ordinary craftsmanship at 1,296 RMB per gram, ancient craftsmanship at 1,351 RMB, and 3D craftsmanship at 1,361 RMB [2] - Other brands have adjusted their gold prices, with "老凤祥" at 1,495 RMB (down 3 RMB), "老庙黄金" at 1,496 RMB (up 3 RMB), "周生生" at 1,492 RMB (down 3 RMB), and "周大福" at 1,498 RMB (unchanged) [3] Sales Performance - As of December 29, 2025, "胖东来" reported total sales of approximately 23.409 billion RMB, with supermarket sales at 12.579 billion RMB and jewelry sales at 2.441 billion RMB [4]

Group 1 - The domestic gold jewelry prices have generally declined, with prices falling to around 1,000 RMB per gram [1] - The price of 999 gold from Zhou Shun Sheng is 990 RMB per gram, a decrease of 13 RMB over two days [2] - Lao Miao gold is priced at 1,004 RMB per gram, down 19 RMB in two days [2] - Zhou Sheng Sheng's gold jewelry is priced at 1,008 RMB, experiencing a drop of 21 RMB over two days [5] - Lao Feng Xiang's gold is priced at 1,008 RMB per gram, with a decrease of 16 RMB in two days [7] Group 2 - The price of platinum jewelry is reported at 470 RMB per gram [4] - The price of gold bars is 959 RMB per gram [4] - Investment gold bars/products are priced at 892 RMB per gram [2]