以下文章来源于品牌头版 ，作者林川 表面上这是一份堪称三年来最亮眼的成绩单： 营收 3567 亿元，同比增长 22.4% ，刷新纪录； 核心零售业务收入 3101 亿元，同比增幅高达 20.6% ，经营利润率更是达到 4.5% ，创下公司 历史 上所有大促季度的最高值。 品牌头版 . 200万品牌经理人内参！聚焦头部与标杆品牌。+V：qidu286（备注：专访） 作者：林川 来源：品牌头版 ---------------------------------- 8 月 14 日，京东发布了 2025 年 的 第 二季度财报。 ● 图 源 ：京东 然而，就在这份 " 史上最强季报 " 的另一面， 包含外卖在内的新业务单季亏损高达 147.77 亿 元，直接导致集团整体经营利润从去年同期的 105 亿元转为亏损 9 亿元 ， 同时 净利润几乎腰 斩 至 62 亿元。 京东外卖 ， 这 个原本承载着京东 " 即时零售突破口 " 期望的业务， 在本季度已然 成了吞噬利 润的无底 黑 洞。 01 增长盛宴下的百亿窟窿 翻开 " 高增长 " 与 " 高亏损 " 形成 强烈反差 的 京东二季度财报，几乎所有人都 能 感受到 ...

Financial Data and Key Metrics Changes - The company reported a solid top line growth of 22% year on year in Q2, with total revenues reaching RMB 357 billion [6][20] - Non-GAAP net income attributable to ordinary shareholders was RMB 7.4 billion, down from RMB 14.5 billion in the same period last year, primarily due to investments in new businesses [6][29] - Gross margin reached 15.9% in Q2, marking the thirteenth consecutive quarter of gross margin expansion [20][29] Business Line Data and Key Metrics Changes - JD Retail revenues increased by 21% year on year in Q2, with non-GAAP operating income up 38% to RMB 13.9 billion and operating margin at 4.5% [24][26] - Electronics and home appliances revenue grew by 23% year on year, while general merchandise revenues increased by 16% [22][24] - Service revenues saw a significant acceleration, rising 29% year on year in Q2 [22] Market Data and Key Metrics Changes - Quarterly active customers (QAC) grew over 40% year on year, with user shopping frequency on JD's platform rising by over 40% [9][66] - The food delivery business has seen rapid growth, with daily order volume increasing exponentially and significant synergies with the core retail business [13][45] Company Strategy and Development Direction - The company aims to enhance user experience, lower costs, and improve efficiency to drive sustainable growth [5][18] - JD is focusing on integrating food delivery with its core retail business to unlock synergies and enhance user engagement [15][48] - International expansion is a key strategy, with efforts to build local retail and e-commerce capabilities in markets like Europe and the Middle East [16][76] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in the core retail business and the progress of new initiatives, despite near-term profitability impacts from strategic investments [21][30] - The company aims to achieve a high single-digit profit margin in the long term, with ongoing improvements in supply chain efficiency and category profitability [68] Other Important Information - The company has maintained a consistent share repurchase program, with USD 1.5 billion repurchased in the first half of the year [56] - JD's food delivery business is viewed as a long-term initiative, with a focus on improving unit economics and enhancing operational capabilities [48][70] Q&A Session Summary Question: Strategy for Electronics and Compliance in the second half - Management highlighted robust supply chain capabilities and a focus on product, price, and service to strengthen market share [38][39] Question: Long-term commitment to food delivery amidst competition - Management emphasized the importance of improving user experience and operational capabilities, with a focus on quality and synergies with core retail [41][45] Question: Direction and strategy for new business investments - Management discussed innovation in business models and technology, aiming to enhance supply chain advantages and user experience [54][55] Question: Drivers behind strong growth in general merchandise categories - Management noted operational enhancements and the supermarket category's sustained double-digit growth as key drivers [58][60] Question: User and traffic trends - Management reported strong user growth and engagement, driven by low price strategies and the success of the food delivery business [66][67] Question: Bottom line outlook and investment budgeting - Management indicated that while short-term margins may fluctuate, long-term profitability goals remain unchanged, with a focus on strategic investments [68][71] Question: Overseas expansion strategy and recent deals - Management outlined a focus on supply chain capabilities and localization in international markets, with plans to launch a retail e-commerce platform in Europe [76]

Financial Data and Key Metrics Changes - The company reported a solid top line growth of 22% year on year in Q2, with total revenues reaching RMB 357 billion [7][22] - Non-GAAP net income attributable to ordinary shareholders was RMB 7.4 billion, down from RMB 14.5 billion in the same period last year due to investments in new businesses [7][30] - Gross margin reached 15.9%, marking the thirteenth consecutive quarter of gross margin expansion [21][30] - Non-GAAP net profit margin decreased to 2.1%, primarily due to investments in food delivery [21][30] Business Line Data and Key Metrics Changes - JD Retail revenues increased by 21% year on year, with non-GAAP operating income up 38% to RMB 13.9 billion [25][26] - Electronics and home appliances revenue grew by 23% year on year, while general merchandise revenues increased by 16% [22][23] - Service revenues saw a significant acceleration, rising 29% year on year [23] - New business revenues tripled year on year, but non-GAAP operating loss widened to RMB 14.8 billion due to rapid expansion [28] Market Data and Key Metrics Changes - Quarterly active customers (QAC) grew over 40% year on year, with user shopping frequency increasing by over 40% [9][66] - JD Food Delivery has seen rapid growth, onboarding over 1.5 million high-quality restaurants and exceeding 150,000 full-time delivery riders [42][44] Company Strategy and Development Direction - The company aims to enhance user experience, lower costs, and improve efficiency to drive sustainable growth [6][18] - JD Food Delivery is viewed as a long-term strategic direction, integrated with the core retail business to drive synergies [15][49] - The company is exploring international expansion, focusing on supply chain capabilities and local market development [75] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the core retail business and the progress of new initiatives, despite near-term profitability impacts from investments [21][30] - The company aims to serve 1 billion e-commerce users in China, focusing on enhancing user experience and operational efficiency [66] - Long-term profitability goals remain unchanged, with expectations of high single-digit profit margins [68] Other Important Information - The company has maintained a consistent share repurchase program and has paid cash dividends for four consecutive years [57] - JD's strategic investments in new business initiatives are expected to drive long-term growth in users and profits [55][70] Q&A Session Summary Question: Strategy for Electronics and Compliance in the second half - Management highlighted robust supply chain capabilities and proactive approaches to national policies, ensuring stable product supply and fulfillment [39] Question: Long-term commitment to Food Delivery amidst competition - Management emphasized the importance of improving user experience and operational capabilities, with a focus on quality food delivery and synergies with core business [42][49] Question: Direction and strategy for new business investments - Management discussed innovation in business models and technology adoption, aiming to enhance supply chain advantages and user experience [55] Question: Drivers behind strong growth in general merchandise categories - Management attributed growth to enhanced operational capabilities and strategic focus on product, price, and service [59]

每经编辑｜张锦河 "二季度，京东平台的用户流量、季度活跃用户数以及用户购买频次等均取得显著增长，这主要得益于核心京东零售业务和外卖等新业务的持续发展势 头，"京东集团首席执行官许冉女士表示。"本季度，京东零售收入同比增长20.6%，表现强劲，经营利润率达到4.5%，创下公司历史上所有大促季度的最高 纪录。同期，京东外卖业务也取得健康发展，不仅在订单量增长、商家数量扩大、全职骑手招聘等方面稳步推进，更重要的是与京东零售以及其他现有业务 形成有效协同，成功达成我们的初期战略目标。展望未来，随着我们持续聚焦用户体验、成本和效率，我们相信核心零售业务将始终是京东业务版图的基 石，同时我们也将按照长期战略规划，持续布局新增长领域。" 京东618期间，京东超市推出多种带有明显京东"标签"的商品，例如211毫升装的大品牌牛奶和酸奶，以及211毫升装和618毫升装的白酒。京东超市正在通过 定制化的包装、IP、组套礼盒、工艺、功能和原料等6大类定制化货盘，为消费者提供差异化的购物体验。同时，该类货盘也助力众多品牌商家避免陷入同 质化竞争和价格内卷，为整个商超行业带来新的增长契机。这是京东供应链优势的最具象的表现之一。 8月14 ...

Investment Rating - The report maintains a rating of "Buy" for the company [1]. Core Insights - The report highlights that the surge in demand due to the food delivery competition has significantly enhanced Luckin Coffee's supply chain and operational advantages, focusing on a growth strategy centered around scale [2]. - The company is projected to achieve substantial revenue growth, with total revenue expected to reach RMB 45.003 billion in 2025, reflecting a year-on-year increase of 30.54% [4]. - The report emphasizes the company's strong performance in Q2 2025, with revenue of RMB 12.359 billion, a year-on-year increase of 47.08%, and a GAAP net profit of RMB 1.251 billion, up 43.56% year-on-year [7]. Financial Summary - Total revenue projections for the company are as follows: - 2023: RMB 24.903 billion - 2024: RMB 34.475 billion - 2025E: RMB 45.003 billion - 2026E: RMB 52.134 billion - 2027E: RMB 56.961 billion - The net profit is expected to grow significantly, with projections of: - 2023: RMB 2.848 billion - 2024: RMB 2.932 billion - 2025E: RMB 3.803 billion - 2026E: RMB 4.668 billion - 2027E: RMB 5.091 billion [4][8]. - The company’s operating profit margin (OPM) for self-operated stores in Q2 2025 was reported at 21.0%, with a gross margin benefiting from supply chain efficiencies [7]. Market Data - The current stock price is USD 38.26, with a market capitalization of USD 10.8 billion [1][5]. - The stock has traded within a range of USD 17.28 to USD 39.98 over the past 52 weeks [5]. Comparable Company Valuation - The report suggests a target price of USD 46.82 for the company, based on a PE ratio of 25 times the expected earnings for 2025, which is above the industry average [7][10].

Core Insights - The company aims to expand its coffee brand, Lucky Coffee, to over 10,000 stores by early 2025, with a significant increase in new store openings and franchise inquiries in 2023 [1][4][5] Company Performance - Lucky Coffee's store count has surpassed 7,000, covering over 300 cities in China, making it the fourth-largest fresh coffee brand in the country [1] - In Q2 2023, Lucky Coffee experienced a 164% year-on-year increase in new store openings, and franchise inquiries surged over 300% since July [1][2] - The average daily revenue per store reached 5,732 yuan on July 12, with a 258% increase in takeaway orders [2] Marketing and Sales Strategy - The sales surge is attributed to aggressive marketing strategies and cautious use of takeaway subsidies, ensuring profitability for franchisees [3][19] - Lucky Coffee is focusing on high-potential cities and has optimized store sizes to reduce operational costs for franchisees [3][21] - The company has lowered franchise investment requirements from 35 million yuan to 25 million yuan and adjusted age requirements for franchisees [7][21] Supply Chain and Production - Recent investments in supply chain capabilities include a new coffee bean roasting facility with an annual capacity exceeding 20,000 tons [6] - The company has signed a 4 billion yuan procurement agreement with Brazil for coffee beans, indicating a commitment to scaling operations [9][10] Market Trends - The coffee market in China is maturing, with per capita coffee consumption increasing from 9 cups in 2016 to 16.74 cups in 2023 [12] - The market still has significant growth potential, with a low concentration of coffee chains compared to tea [17] - Competitors like Luckin Coffee and Kudi are also expanding rapidly, indicating a growing market [18][14] Brand Positioning - Lucky Coffee aims for a "high-quality, affordable" positioning, contrasting with competitors that target high-end markets [21] - The brand's strategy of expanding from lower-tier cities to higher-tier ones reflects a unique market approach [20]

Core Viewpoint - The coffee market is experiencing rapid changes, with Luckin Coffee demonstrating strong performance amidst intense competition, achieving significant revenue growth and operational efficiency [1][9]. Group 1: Financial Performance - In Q2 2025, Luckin Coffee reported total net revenue of 12.359 billion yuan (1.723 billion USD), a year-on-year increase of 47.1% [1][5]. - Operating profit surged by 61.8% to 1.7 billion yuan, with an operating profit margin of 13.8% [1][5]. - For the first half of 2025, total net revenue reached 21.224 billion yuan, marking a historical high [1]. Group 2: Store Expansion and Sales Growth - As of the end of Q2, Luckin Coffee had a total of 26,206 stores, with 2,109 new stores opened, averaging 23 new stores per day [4]. - Same-store sales growth for self-operated stores was 13.4%, up from 8.1% in Q1 [2]. - Revenue from joint-operated stores increased by 55% year-on-year, significantly higher than the 24.5% growth in the same period of 2024 [2]. Group 3: Product Innovation and Marketing - Luckin Coffee launched several new products for the summer, including the "Orange C Americano" and "Light Body Fruit and Vegetable Tea," with the latter selling over 11.2 million cups in just two weeks [2]. - The company's marketing strategy is integrated with product development and supply chain management, enhancing user engagement and market feedback [7]. - Collaborations with popular IPs have boosted brand influence, with notable partnerships in 2025 including products linked to the hit drama "Chang'an's Lychee" [8]. Group 4: Supply Chain and Operational Efficiency - Luckin Coffee is enhancing its supply chain by establishing a network of four roasting factories, aiming for a total roasting capacity of 155,000 tons annually [6]. - The company is focusing on digital transformation to improve order processing speed and accuracy, which supports overall operational efficiency [6]. - Continuous improvements in supply chain management and operational efficiency have allowed Luckin to meet high consumer demand effectively [5][9].

Core Insights - The article highlights the competitive landscape of the coffee market in China, focusing on the growth and strategies of Luckin Coffee and its positioning against established players like Luckin Coffee and Kudi Coffee [1][6][9] Group 1: Company Overview - Luckin Coffee aims to expand its store count to over 10,000 by 2025, having already established over 6,000 stores in lower-tier markets [2][4] - The company has a strong supply chain, with its roasting capacity reaching 8,000 tons annually at its main factory and an additional 20,000 tons from a new facility [4][10] - The brand's pricing strategy positions its products at around 5.9 yuan for a cup of coffee, allowing for a 50% gross margin for franchisees [10][11] Group 2: Market Positioning - Luckin Coffee is adopting a "rural encircling urban" strategy, focusing on lower-tier markets before expanding into first-tier cities [9][10] - The coffee market is becoming increasingly competitive, with major brands like Starbucks, Kudi Coffee, and McDonald's also expanding their coffee offerings [6][7] - The brand's marketing efforts are intensifying, with a notable increase in franchise inquiries by over 300% in July [12][13] Group 3: Franchise and Support - Luckin Coffee is implementing supportive measures for franchisees, including waiving fees for two years in major cities and offering significant discounts for existing franchisees [11][12] - The company emphasizes the importance of a robust supply chain to maintain competitive pricing and operational efficiency [13][14] - The brand's growth strategy is underpinned by the trust franchisees have in the parent company, Mixue Group, which has a well-established market presence [11][13]

Group 1 - The core viewpoint is that China's comprehensive supply chain system is becoming a significant engine for the development of the smart agriculture industry amid the global digital transformation of agriculture [1] - China's smart agriculture market has surpassed 100 billion yuan, with a compound annual growth rate of over 15% [2] - The complete industrial cluster in regions like Shandong, Hebei, and Henan allows companies to quickly access a full range of supporting services, significantly reducing procurement costs by 30%-40% compared to the international market [2] Group 2 - China's supply chain advantage is creating a notable "dual empowerment" effect, attracting global agricultural technology companies to develop in China, with foreign investment in the agricultural technology sector increasing by 23.5% year-on-year in 2023 [3] - Domestic agricultural technology companies are also leveraging supply chain advantages to expand into overseas markets, with exports of agricultural machinery and components expected to reach 15.17 billion USD in 2024, a year-on-year increase of 14.3% [3] - Successful examples of Chinese solutions going global include partnerships in Thailand and Brazil for smart agriculture technologies [3] Group 3 - The acceleration of global agricultural digitalization will continue to release development dividends from China's supply chain advantages, contributing to sustainable global agricultural development [4] - The interaction of "bringing in" and "going out" is reshaping the global agricultural technology industry landscape and providing new solutions for world food security [4]

Core Insights - Despite rising policy uncertainties, American companies are increasingly valuing the Chinese supply chain, as evidenced by a 15% year-on-year increase in U.S. exhibitors at the China International Supply Chain Promotion Expo, with 60% being Fortune 500 companies [1][2] - The U.S.-China Business Council's 2025 report indicates that losing access to the Chinese market would significantly weaken the global competitiveness of American firms [1] - The Chinese supply chain offers unparalleled advantages, including a complete industrial chain, cost-effectiveness, and a unique innovation ecosystem that integrates advanced technologies [2] Group 1: Supply Chain Advantages - China possesses a leading global industrial chain advantage, allowing for production processes that would require multiple countries in other regions [1] - The cost-effectiveness of the Chinese supply chain is not only about pricing but also about time and operational efficiency, even when tariffs are considered [1][2] Group 2: Deepening U.S.-China Cooperation - The deep interdependence between American companies and the Chinese supply chain is evident across various industries, with over 80% of Apple's major suppliers located in China and significant local operations by companies like Cargill and Tesla [2] - A recent survey by the American Chamber of Commerce indicates that most U.S. companies prefer to enhance local operations rather than withdraw from China in response to challenges [2][3] Group 3: Business Communication and Collaboration - Current communication between U.S. and Chinese business sectors is smooth, with a shared willingness to strengthen supply chain cooperation [3] - American companies remain committed to their strategic considerations in China, seeking deeper collaboration to stabilize economic relations and ensure the continuity of global supply chains [3]